{"id":8801,"date":"2016-04-12T10:23:53","date_gmt":"2016-04-12T15:23:53","guid":{"rendered":"https:\/\/blog.qceventplanning.com\/?p=8801"},"modified":"2016-04-12T10:23:53","modified_gmt":"2016-04-12T15:23:53","slug":"heather-vickery-ask-me-anything","status":"publish","type":"post","link":"https:\/\/www.qceventplanning.com\/blog\/2016\/04\/heather-vickery-ask-me-anything","title":{"rendered":"Heather Vickery: Ask Me Anything!"},"content":{"rendered":"<p>After our first <a href=\"https:\/\/blog.qceventplanning.com\/2016\/03\/candice-coppola-ask-me-anything\/\" target=\"_blank\" rel=\"noopener\">AMA with Candice Coppola<\/a>, we brought QC tutor Heather Vickery on board in February to answer even more of your questions! In one short hour, Heather covered strategies for self-paced study, pricing your services, setting up a strong social media presence, offering memorial services, and more.<\/p>\n<p>Read on for a recap of some of Heather\u2019s biggest questions and best answers!<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_80 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.qceventplanning.com\/blog\/2016\/04\/heather-vickery-ask-me-anything\/#Q_How_do_I_come_up_with_an_original_name_for_my_business\" >Q: How do I come up with an original name for my business?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.qceventplanning.com\/blog\/2016\/04\/heather-vickery-ask-me-anything\/#Q_Im_a_new_student_to_QC_How_can_I_keep_from_falling_behind_on_my_self-paced_courses\" >Q: I\u2019m a new student to QC. How can I keep from falling behind on my self-paced courses?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.qceventplanning.com\/blog\/2016\/04\/heather-vickery-ask-me-anything\/#Q_Do_event_planners_ever_hire_virtual_assistants\" >Q: Do event planners ever hire virtual assistants?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.qceventplanning.com\/blog\/2016\/04\/heather-vickery-ask-me-anything\/#Q_What_are_the_best_ways_to_market_your_business_when_youre_just_starting_out\" >Q: What are the best ways to market your business when you\u2019re just starting out?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.qceventplanning.com\/blog\/2016\/04\/heather-vickery-ask-me-anything\/#Q_Can_you_give_some_tips_on_building_a_portfolio_or_maintaining_a_strong_social_media_presence\" >Q: Can you give some tips on building a portfolio or maintaining a strong social media presence?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.qceventplanning.com\/blog\/2016\/04\/heather-vickery-ask-me-anything\/#Q_What_do_you_think_about_offering_memorial_andor_funeral_services_Could_it_be_successful_How_would_you_promote_it\" >Q: What do you think about offering memorial and\/or funeral services? Could it be successful? How would you promote it?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.qceventplanning.com\/blog\/2016\/04\/heather-vickery-ask-me-anything\/#Q_How_do_you_price_events_like_birthdays_or_bar_mitzvahs\" >Q: How do you price events like birthdays or bar mitzvahs?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.qceventplanning.com\/blog\/2016\/04\/heather-vickery-ask-me-anything\/#Q_Do_you_have_any_advice_regarding_pricing_wedding_planning_services_How_do_you_come_up_with_a_payment_plan\" >Q: Do you have any advice regarding pricing wedding planning services? How do you come up with a payment plan?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.qceventplanning.com\/blog\/2016\/04\/heather-vickery-ask-me-anything\/#A_final_word_from_Heather%E2%80%A6\" >A final word from Heather\u2026<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Q_How_do_I_come_up_with_an_original_name_for_my_business\"><\/span>Q: How do I come up with an original name for my business?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><b>A:<\/b> <a href=\"https:\/\/blog.qceventplanning.com\/2015\/06\/choosing-a-name-for-your-event-planning-business\/\" target=\"_blank\" rel=\"noopener\">Naming your business<\/a> is super hard! You want a name that really speaks to your target client, one that fits your personality and product and gets people excited to contact you. Try to stay away from anything trite or &#8220;cutsie&#8221; and try to not pick something that will eventually become dated.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Q_Im_a_new_student_to_QC_How_can_I_keep_from_falling_behind_on_my_self-paced_courses\"><\/span>Q: I\u2019m a new student to QC. How can I keep from falling behind on my self-paced courses?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><b>A:<\/b> This practice of self discipline is really hard (and one that you will need to successfully run your own event business. This is a GREAT training ground for being a small business owner!). I would figure out how much time you have to work on the courses and then set it up for yourself like a regular job. For instance, you might decide to work on your QC courses from 9:00\u201412:00 every day\u2014or whatever makes the most sense for you. But I highly suggest setting a solid plan for yourself and then holding yourself accountable. Don&#8217;t try to overdo it, however! Set achievable and manageable goals for yourself. Always set yourself up for success.<\/p>\n<p><a href=\"https:\/\/blog.qceventplanning.com\/wp-content\/uploads\/2016\/04\/shutterstock_114474988_ed.jpg\" rel=\"attachment wp-att-8805\"><img loading=\"lazy\" decoding=\"async\" width=\"672\" height=\"401\" src=\"https:\/\/blog.qceventplanning.com\/wp-content\/uploads\/2016\/04\/shutterstock_114474988_ed.jpg\" alt=\"Studying in the library\" class=\"alignnone size-full wp-image-8805\" srcset=\"https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2016\/04\/shutterstock_114474988_ed.jpg 672w, https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2016\/04\/shutterstock_114474988_ed-300x179.jpg 300w\" sizes=\"auto, (max-width: 672px) 100vw, 672px\" \/><\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Q_Do_event_planners_ever_hire_virtual_assistants\"><\/span>Q: Do event planners ever hire virtual assistants?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><b>A:<\/b> YES! I have a virtual assistant! They can really be helpful and keep your overhead costs down. There are lots of computer- and research-related tasks that a VA would be very helpful with.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Q_What_are_the_best_ways_to_market_your_business_when_youre_just_starting_out\"><\/span>Q: What are the best ways to market your business when you\u2019re just starting out?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><b>A:<\/b> The NUMBER ONE way to market yourself and your business is to get out into the community! Network like crazy. Do <a href=\"https:\/\/blog.qceventplanning.com\/2015\/02\/marketing-styled-shoot\/\" target=\"_blank\" rel=\"noopener\">styled shoots<\/a>. Attend events. Go out of your way to meet and court vendors that you would want to work with (and who can send business your way). Trade shows are tricky. They have never worked for me but that is mostly because my target client does not attend these shows. But it never hurts to give everything a try at least once. <a href=\"https:\/\/www.weddingwire.com\/\" target=\"_blank\" rel=\"noopener\">WeddingWire<\/a> is a good source. I would make sure you really know WHO your target client is and then find out WHERE they are going and looking. Once you know that, you can strategically place yourself.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Q_Can_you_give_some_tips_on_building_a_portfolio_or_maintaining_a_strong_social_media_presence\"><\/span>Q: Can you give some tips on building a portfolio or maintaining a strong social media presence?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<div style=\"overflow: auto\">\n<div class=\"half-1\">\n<p><b>A:<\/b> Have you been working in events for a while? If so, anything you have done should be in your portfolio. If you are newer I strongly suggest making some industry friends and doing several styled shoots to show off your creative mind and talent.<\/p>\n<p><a href=\"https:\/\/blog.qceventplanning.com\/2016\/01\/the-busy-event-planners-guide-to-social-media-where-should-you-focus\/\" target=\"_blank\" rel=\"noopener\">Social media<\/a> requires a LOT of work. If you want to stay relevant in the social media realm, you need to be updating your Instagram several times a day, Facebook at least 3 times a week and Twitter as often as possible. People do not want the same content on all platforms so you must challenge yourself to create different content for each site. My best advice is to map out your social media goals each month. Having a game plan makes it all more manageable.<\/p>\n<\/div>\n<div class=\"half-2\">\n<p><a href=\"https:\/\/blog.qceventplanning.com\/wp-content\/uploads\/2016\/04\/shutterstock_208381342-1_ed.jpg\" rel=\"attachment wp-att-8808\"><img loading=\"lazy\" decoding=\"async\" width=\"323\" height=\"429\" src=\"https:\/\/blog.qceventplanning.com\/wp-content\/uploads\/2016\/04\/shutterstock_208381342-1_ed.jpg\" alt=\"Woman updating her social media on her phone\" class=\"alignnone size-full wp-image-8808\" srcset=\"https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2016\/04\/shutterstock_208381342-1_ed.jpg 323w, https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2016\/04\/shutterstock_208381342-1_ed-226x300.jpg 226w\" sizes=\"auto, (max-width: 323px) 100vw, 323px\" \/><\/a><\/p>\n<\/div>\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"Q_What_do_you_think_about_offering_memorial_andor_funeral_services_Could_it_be_successful_How_would_you_promote_it\"><\/span>Q: What do you think about offering memorial and\/or funeral services? Could it be successful? How would you promote it?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><b>A:<\/b> I LOVE this. I have actually done a few memorials (for past clients and friends) and it is really an amazing experience. I think there is a solid business structure here and it is really a valuable service to provide. Just like any other type of event planning, I would suggest meeting and networking with the people that can refer business to you. In this case I would suggest calling on funeral directors and clergy from local churches. This type of planning is a special niche and the right person could really change a community!<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Q_How_do_you_price_events_like_birthdays_or_bar_mitzvahs\"><\/span>Q: How do you price events like birthdays or bar mitzvahs?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><b>A:<\/b>  This is often tricky because the value of your time is the same no matter what type of event you are doing. That said, a birthday party cannot really withstand the same expense as a wedding. Mitzvahs, on the other hand, CAN withstand that expense.<\/p>\n<p><a href=\"https:\/\/blog.qceventplanning.com\/wp-content\/uploads\/2016\/04\/shutterstock_283325564_ed.jpg\" rel=\"attachment wp-att-8810\"><img loading=\"lazy\" decoding=\"async\" width=\"672\" height=\"370\" src=\"https:\/\/blog.qceventplanning.com\/wp-content\/uploads\/2016\/04\/shutterstock_283325564_ed.jpg\" alt=\"Birthday party dessert table\" class=\"alignnone size-full wp-image-8810\" srcset=\"https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2016\/04\/shutterstock_283325564_ed.jpg 672w, https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2016\/04\/shutterstock_283325564_ed-300x165.jpg 300w\" sizes=\"auto, (max-width: 672px) 100vw, 672px\" \/><\/a><\/p>\n<p>I price all of my packages with a flat rate. That said, I get to my &#8220;flat rate&#8221; for each client by figuring out how many hours I will be putting into the job. I\u2019m consistent with that structure no matter what type of event I am planning. So let&#8217;s say your hourly rate is $50 per hour and you think one job (a wedding) will require 100 hours of your time\u2014you would charge $5000. Another job (a birthday party) will take 25 hours\u2014then you would charge $1,250.<\/p>\n<p>Lastly, I have a personal minimum. For me that amount is $3500. I do not take jobs for less money. Figure out what YOUR personal minimum is and value yourself enough to stick to it! Good luck!<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Q_Do_you_have_any_advice_regarding_pricing_wedding_planning_services_How_do_you_come_up_with_a_payment_plan\"><\/span>Q: Do you have any advice regarding pricing wedding planning services? How do you come up with a payment plan?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><b>A:<\/b> Pricing is always stressful. If you read my response to the question above you will see how I personally get to my rate. I have an hourly rate and I multiply that by the number of hours I think each job will take, then provide a custom quote for each job.<\/p>\n<p>Because my focus is the luxury market I find that each event is unique and while some elements are the same, if I provide a custom quote I can really nail what the client needs. When I first started in the business I took a 50% retainer and the balance was due day of event. That has shifted and now I take four payments in total, with the final payment due 14 business days before the event. This was really important to my personal budgeting. It allowed me to have a more steady income stream and really know when money was coming in.<\/p>\n<p><a href=\"https:\/\/blog.qceventplanning.com\/wp-content\/uploads\/2016\/04\/shutterstock_316827551-1_ed.jpg\" rel=\"attachment wp-att-8812\"><img loading=\"lazy\" decoding=\"async\" width=\"672\" height=\"383\" src=\"https:\/\/blog.qceventplanning.com\/wp-content\/uploads\/2016\/04\/shutterstock_316827551-1_ed.jpg\" alt=\"Considering a payment plan\" class=\"alignnone size-full wp-image-8812\" srcset=\"https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2016\/04\/shutterstock_316827551-1_ed.jpg 672w, https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2016\/04\/shutterstock_316827551-1_ed-300x171.jpg 300w\" sizes=\"auto, (max-width: 672px) 100vw, 672px\" \/><\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"A_final_word_from_Heather%E2%80%A6\"><\/span>A final word from Heather\u2026<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>It seemed the most common theme was &#8220;how do I make my business successful?&#8221; and really the <i>only<\/i> way to do that is to get as MUCH experience as possible. Get out there and get your hands dirty! Volunteer or shadow other professionals. GET EXPERIENCE in any way possible. And NETWORK yourself silly. Sales calls are important. Making sure the other local industry professionals know who you are and what you do is key.<\/p>\n<p>Lastly, please talk to your QC School tutor. Take advantage of our knowledge and skill set. Ask questions. Dig deep. Give MORE than 100% for the courses. Do the extra credit work. Event planners are the ones that go ten steps further than everyone else and always give the most effort. If you want to be successful, you have to do those things too.<br \/>\nThanks everyone!<\/p>\n<h3 align=\"center\"><i>Do you have questions about your career? Want advice from an established professional? QC tutor Lauren De Koster will be answering your questions on our <a href=\"https:\/\/www.facebook.com\/QCEventPlanning\" target=\"_blank\" rel=\"noopener\">Facebook page<\/a> at the end of April!<\/i><\/h3>\n","protected":false},"excerpt":{"rendered":"<p>Do you have questions about your event planning career? Heather Vickery has your answers!<\/p>\n","protected":false},"author":8,"featured_media":8814,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[9,21,11],"tags":[],"ppma_author":[349],"class_list":["post-8801","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-from-the-experts","category-planning-tips","category-career"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.6 (Yoast SEO v26.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Heather Vickery: Ask Me Anything! - Pointers for Planners<\/title>\n<meta name=\"description\" content=\"Online study, pricing your services, succeeding at social media... QC tutor Heather Vickery answers all those questions (and more!) from our followers.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.qceventplanning.com\/blog\/2016\/04\/heather-vickery-ask-me-anything\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Heather Vickery: Ask Me Anything!\" \/>\n<meta property=\"og:description\" content=\"Online study, pricing your services, succeeding at social media... QC tutor Heather Vickery answers all those questions (and more!) from our followers.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.qceventplanning.com\/blog\/2016\/04\/heather-vickery-ask-me-anything\" \/>\n<meta property=\"og:site_name\" content=\"Pointers for Planners\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/QCEventPlanning\" \/>\n<meta property=\"article:published_time\" content=\"2016-04-12T15:23:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2016\/04\/shutterstock_208331503_ed.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"672\" \/>\n\t<meta property=\"og:image:height\" content=\"322\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Alicia Haniford\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alicia Haniford\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.qceventplanning.com\/blog\/2016\/04\/heather-vickery-ask-me-anything\",\"url\":\"https:\/\/www.qceventplanning.com\/blog\/2016\/04\/heather-vickery-ask-me-anything\",\"name\":\"Heather Vickery: Ask Me Anything! - Pointers for Planners\",\"isPartOf\":{\"@id\":\"https:\/\/www.qceventplanning.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.qceventplanning.com\/blog\/2016\/04\/heather-vickery-ask-me-anything#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.qceventplanning.com\/blog\/2016\/04\/heather-vickery-ask-me-anything#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2016\/04\/shutterstock_208331503_ed.jpg\",\"datePublished\":\"2016-04-12T15:23:53+00:00\",\"author\":{\"@id\":\"https:\/\/www.qceventplanning.com\/blog\/#\/schema\/person\/6ab8c314fe51e3e394667723fe9b4213\"},\"description\":\"Online study, pricing your services, succeeding at social media... QC tutor Heather Vickery answers all those questions (and more!) from our followers.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.qceventplanning.com\/blog\/2016\/04\/heather-vickery-ask-me-anything#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.qceventplanning.com\/blog\/2016\/04\/heather-vickery-ask-me-anything\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.qceventplanning.com\/blog\/2016\/04\/heather-vickery-ask-me-anything#primaryimage\",\"url\":\"https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2016\/04\/shutterstock_208331503_ed.jpg\",\"contentUrl\":\"https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2016\/04\/shutterstock_208331503_ed.jpg\",\"width\":672,\"height\":322},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.qceventplanning.com\/blog\/2016\/04\/heather-vickery-ask-me-anything#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.qceventplanning.com\/blog\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Heather Vickery: Ask Me Anything!\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.qceventplanning.com\/blog\/#website\",\"url\":\"https:\/\/www.qceventplanning.com\/blog\/\",\"name\":\"Pointers for Planners\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.qceventplanning.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.qceventplanning.com\/blog\/#\/schema\/person\/6ab8c314fe51e3e394667723fe9b4213\",\"name\":\"Alicia Haniford\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.qceventplanning.com\/blog\/#\/schema\/person\/image\/5a7a8c60e931f01221b6604ee02906f9\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/fa88409a2332c6f6897567a9b9560328e94618627f319dc49e4ca3ade67b8815?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/fa88409a2332c6f6897567a9b9560328e94618627f319dc49e4ca3ade67b8815?s=96&d=mm&r=g\",\"caption\":\"Alicia Haniford\"},\"url\":\"https:\/\/www.qceventplanning.com\/blog\/author\/alicia-haniford\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Heather Vickery: Ask Me Anything! - Pointers for Planners","description":"Online study, pricing your services, succeeding at social media... QC tutor Heather Vickery answers all those questions (and more!) from our followers.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.qceventplanning.com\/blog\/2016\/04\/heather-vickery-ask-me-anything","og_locale":"en_US","og_type":"article","og_title":"Heather Vickery: Ask Me Anything!","og_description":"Online study, pricing your services, succeeding at social media... QC tutor Heather Vickery answers all those questions (and more!) from our followers.","og_url":"https:\/\/www.qceventplanning.com\/blog\/2016\/04\/heather-vickery-ask-me-anything","og_site_name":"Pointers for Planners","article_publisher":"https:\/\/www.facebook.com\/QCEventPlanning","article_published_time":"2016-04-12T15:23:53+00:00","og_image":[{"width":672,"height":322,"url":"https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2016\/04\/shutterstock_208331503_ed.jpg","type":"image\/jpeg"}],"author":"Alicia Haniford","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Alicia Haniford","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.qceventplanning.com\/blog\/2016\/04\/heather-vickery-ask-me-anything","url":"https:\/\/www.qceventplanning.com\/blog\/2016\/04\/heather-vickery-ask-me-anything","name":"Heather Vickery: Ask Me Anything! - Pointers for Planners","isPartOf":{"@id":"https:\/\/www.qceventplanning.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.qceventplanning.com\/blog\/2016\/04\/heather-vickery-ask-me-anything#primaryimage"},"image":{"@id":"https:\/\/www.qceventplanning.com\/blog\/2016\/04\/heather-vickery-ask-me-anything#primaryimage"},"thumbnailUrl":"https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2016\/04\/shutterstock_208331503_ed.jpg","datePublished":"2016-04-12T15:23:53+00:00","author":{"@id":"https:\/\/www.qceventplanning.com\/blog\/#\/schema\/person\/6ab8c314fe51e3e394667723fe9b4213"},"description":"Online study, pricing your services, succeeding at social media... QC tutor Heather Vickery answers all those questions (and more!) from our followers.","breadcrumb":{"@id":"https:\/\/www.qceventplanning.com\/blog\/2016\/04\/heather-vickery-ask-me-anything#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.qceventplanning.com\/blog\/2016\/04\/heather-vickery-ask-me-anything"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.qceventplanning.com\/blog\/2016\/04\/heather-vickery-ask-me-anything#primaryimage","url":"https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2016\/04\/shutterstock_208331503_ed.jpg","contentUrl":"https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2016\/04\/shutterstock_208331503_ed.jpg","width":672,"height":322},{"@type":"BreadcrumbList","@id":"https:\/\/www.qceventplanning.com\/blog\/2016\/04\/heather-vickery-ask-me-anything#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.qceventplanning.com\/blog"},{"@type":"ListItem","position":2,"name":"Heather Vickery: Ask Me Anything!"}]},{"@type":"WebSite","@id":"https:\/\/www.qceventplanning.com\/blog\/#website","url":"https:\/\/www.qceventplanning.com\/blog\/","name":"Pointers for Planners","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.qceventplanning.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.qceventplanning.com\/blog\/#\/schema\/person\/6ab8c314fe51e3e394667723fe9b4213","name":"Alicia Haniford","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.qceventplanning.com\/blog\/#\/schema\/person\/image\/5a7a8c60e931f01221b6604ee02906f9","url":"https:\/\/secure.gravatar.com\/avatar\/fa88409a2332c6f6897567a9b9560328e94618627f319dc49e4ca3ade67b8815?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/fa88409a2332c6f6897567a9b9560328e94618627f319dc49e4ca3ade67b8815?s=96&d=mm&r=g","caption":"Alicia Haniford"},"url":"https:\/\/www.qceventplanning.com\/blog\/author\/alicia-haniford"}]}},"authors":[{"term_id":349,"user_id":8,"is_guest":0,"slug":"alicia-haniford","display_name":"Alicia Haniford","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/fa88409a2332c6f6897567a9b9560328e94618627f319dc49e4ca3ade67b8815?s=96&d=mm&r=g","author_category":"","first_name":"Alicia","last_name":"Haniford","user_url":"","job_title":"","description":""}],"_links":{"self":[{"href":"https:\/\/www.qceventplanning.com\/blog\/wp-json\/wp\/v2\/posts\/8801","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.qceventplanning.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.qceventplanning.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.qceventplanning.com\/blog\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.qceventplanning.com\/blog\/wp-json\/wp\/v2\/comments?post=8801"}],"version-history":[{"count":0,"href":"https:\/\/www.qceventplanning.com\/blog\/wp-json\/wp\/v2\/posts\/8801\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.qceventplanning.com\/blog\/wp-json\/wp\/v2\/media\/8814"}],"wp:attachment":[{"href":"https:\/\/www.qceventplanning.com\/blog\/wp-json\/wp\/v2\/media?parent=8801"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.qceventplanning.com\/blog\/wp-json\/wp\/v2\/categories?post=8801"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.qceventplanning.com\/blog\/wp-json\/wp\/v2\/tags?post=8801"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.qceventplanning.com\/blog\/wp-json\/wp\/v2\/ppma_author?post=8801"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}