{"id":8872,"date":"2016-04-19T10:40:39","date_gmt":"2016-04-19T15:40:39","guid":{"rendered":"https:\/\/blog.qceventplanning.com\/?p=8872"},"modified":"2016-04-19T10:40:39","modified_gmt":"2016-04-19T15:40:39","slug":"packaging-your-event-planning-services","status":"publish","type":"post","link":"https:\/\/www.qceventplanning.com\/blog\/2016\/04\/packaging-your-event-planning-services","title":{"rendered":"Packaging Your Event Planning Services"},"content":{"rendered":"<p><i>QC tutor <a href=\"https:\/\/www.qceventplanning.com\/tutors\/regina-osgood\/\" target=\"_blank\" rel=\"noopener\">Regina Osgood<\/a> is the owner and creative director of <a href=\"http:\/\/meant2beevents.com\/\" target=\"_blank\" rel=\"noopener\">Meant2Be events<\/a>, a top Arizona wedding planning firm that manages over 250 weddings a year.<\/i><\/p>\n<p>As an event planner, one of the most important things you can do is value your time. It\u2019s probably the one mistake that every creative industry is consistently guilty of. The most important way you can protect yourself in this area of your business is by creating pricing that is in line with the time and services you want to provide. So let\u2019s talk planning packages!<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_80 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.qceventplanning.com\/blog\/2016\/04\/packaging-your-event-planning-services\/#Getting_Started\" >Getting Started<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.qceventplanning.com\/blog\/2016\/04\/packaging-your-event-planning-services\/#Picking_Your_Packages\" >Picking Your Packages<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Getting_Started\"><\/span>Getting Started<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>First and foremost, do your homework. This means taking the time to understand your market. If you are in Iowa for example, you might not charge what a planner in California can charge for similar services. If you price yourself out of the range of the competition, you might not get the business you\u2019re completely qualified for. No money coming in means you close the doors.<\/p>\n<div style=\"overflow: auto\">\n<div class=\"half-2\">\n<p>There are several ways to go about this. One way, of course, is to be upfront and ask. I am sure most planners would appreciate this. If you are new, an experienced planner will likely not share intellectual property if they don\u2019t already clearly state their packages in their online marketing. However, after working in several industries before the event industry that were highly competitive, I actually don\u2019t see anything wrong with \u201cshopping\u201d your competition. Just don\u2019t drag the process out and waste anyone\u2019s time. If a planner doesn&#8217;t offer it up in an initial response, then move on.<\/p>\n<p>Next, if you have your \u201copen for business\u201d sign on, then you have the opportunity to gather experience. The more experience you have, the more qualified you are to charge the higher rates for your area.<\/p>\n<\/div>\n<div class=\"half-1\">\n<p><a href=\"https:\/\/blog.qceventplanning.com\/wp-content\/uploads\/2016\/04\/AN599of582_ed.jpg\" rel=\"attachment wp-att-8878\"><img loading=\"lazy\" decoding=\"async\" width=\"323\" height=\"476\" src=\"https:\/\/blog.qceventplanning.com\/wp-content\/uploads\/2016\/04\/AN599of582_ed.jpg\" alt=\"Event decor by Regina Osgood and her event planning business\" class=\"alignnone size-full wp-image-8878\" srcset=\"https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2016\/04\/AN599of582_ed.jpg 323w, https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2016\/04\/AN599of582_ed-204x300.jpg 204w\" sizes=\"auto, (max-width: 323px) 100vw, 323px\" \/><\/a><\/p>\n<\/div>\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"Picking_Your_Packages\"><\/span>Picking Your Packages<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Now that you have some foundations placed, you can begin to do some calculations. Start with the focus of your business and what you love about your career. Maybe your passion is Day of Event management or maybe it\u2019s the design and production. Whatever it is, build packages you are excited about! If you are excited, your ability to sell your services will increase! You can\u2019t sell something you don\u2019t believe in!<\/p>\n<p>So let\u2019s say it\u2019s \u201cday of coordination\u201d that you love about your business. You love seeing it all come together and watching the love birds say I do! Great! But unfortunately, if you know what you are doing, you know the term \u201cday of\u201d is not really correct. You will need ample time before the \u201cday of\u201d to confirm vendors, create timelines, and maybe hold an initial consultation and rehearsal. That\u2019s your time, and maybe even the time of an assistant if you have one.<\/p>\n<div style=\"overflow: auto\">\n<div class=\"half-1\">\n<p><a href=\"https:\/\/blog.qceventplanning.com\/wp-content\/uploads\/2016\/04\/AN210of582_ed.jpg\" rel=\"attachment wp-att-8881\"><img loading=\"lazy\" decoding=\"async\" width=\"323\" height=\"485\" src=\"https:\/\/blog.qceventplanning.com\/wp-content\/uploads\/2016\/04\/AN210of582_ed.jpg\" alt=\"Bridal shot, wedding planned by Regina Osgood\" class=\"alignnone size-full wp-image-8881\" srcset=\"https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2016\/04\/AN210of582_ed.jpg 323w, https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2016\/04\/AN210of582_ed-200x300.jpg 200w\" sizes=\"auto, (max-width: 323px) 100vw, 323px\" \/><\/a><\/p>\n<\/div>\n<div class=\"half-2\">\n<p><a href=\"https:\/\/blog.qceventplanning.com\/wp-content\/uploads\/2016\/04\/AN472of582_ed.jpg\" rel=\"attachment wp-att-8882\"><img loading=\"lazy\" decoding=\"async\" width=\"323\" height=\"485\" src=\"https:\/\/blog.qceventplanning.com\/wp-content\/uploads\/2016\/04\/AN472of582_ed.jpg\" alt=\"Bridal portrait from a wedding planned by Regina Osgood\" class=\"alignnone size-full wp-image-8882\" srcset=\"https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2016\/04\/AN472of582_ed.jpg 323w, https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2016\/04\/AN472of582_ed-200x300.jpg 200w\" sizes=\"auto, (max-width: 323px) 100vw, 323px\" \/><\/a><\/p>\n<\/div>\n<\/div>\n<p>By calculating your time needed and multiplying it by an hourly rate you have decided on, you can come up with the appropriate flat rate for this service to charge everyone or an estimate you can give the client if you choose to do an hourly rate billed to the client.<\/p>\n<p>Whatever inspires you about planning, design &amp; coordination should be your focus for your services and your marketing. It means you will be targeting your ideal client. And if you are pricing your time accordingly, your business will become a profitable labor of love!<\/p>\n<h3 align=\"center\"><i>Looking for more advice straight from the professionals? Check out our latest <a href=\"https:\/\/blog.qceventplanning.com\/2016\/04\/heather-vickery-ask-me-anything\/\" target=\"_blank\" rel=\"noopener\">QC tutor AMA<\/a>!<\/i><\/h3>\n","protected":false},"excerpt":{"rendered":"<p>Packaging your services is tricky when you&#8217;re just starting your career. Regina shares her tips!<\/p>\n","protected":false},"author":8,"featured_media":8886,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[9,21,11],"tags":[],"ppma_author":[349],"class_list":["post-8872","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-from-the-experts","category-planning-tips","category-career"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.6 (Yoast SEO v26.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Packaging Your Event Planning Services - Pointers for Planners<\/title>\n<meta name=\"description\" content=\"Pricing and packaging your event planning services are tricky when you&#039;re just starting your event planning career. 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