{"id":9168,"date":"2016-05-30T07:00:21","date_gmt":"2016-05-30T12:00:21","guid":{"rendered":"https:\/\/blog.qceventplanning.com\/?p=9168"},"modified":"2016-05-30T07:00:21","modified_gmt":"2016-05-30T12:00:21","slug":"event-decor-series-creating-color-story","status":"publish","type":"post","link":"https:\/\/www.qceventplanning.com\/blog\/2016\/05\/event-decor-series-creating-color-story","title":{"rendered":"Event Decor Series: Creating the Color Story"},"content":{"rendered":"<p>Color is one of the most basic elements of any event. It\u2019s the foundation of your theme, it informs the rest of your event decor, and it\u2019s one of the first things you decide on when you\u2019re working with a client. But just because it\u2019s basic doesn\u2019t mean it\u2019s easy!<\/p>\n<p>Even with your handy color cheat sheet, mastering color takes practice. Not only do you have to choose a palette that goes together\u2014you also have to find the colors that express the event&#8217;s theme, mood, and story.<\/p>\n<p>Not sure where to start? We\u2019ll take you through a crash course in creating that color story!<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_80 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.qceventplanning.com\/blog\/2016\/05\/event-decor-series-creating-color-story\/#A_quick_refresher%E2%80%A6\" >A quick refresher\u2026<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.qceventplanning.com\/blog\/2016\/05\/event-decor-series-creating-color-story\/#Capturing_the_mood\" >Capturing the mood<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.qceventplanning.com\/blog\/2016\/05\/event-decor-series-creating-color-story\/#Choosing_your_colors\" >Choosing your colors<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.qceventplanning.com\/blog\/2016\/05\/event-decor-series-creating-color-story\/#Bringing_the_color_story_to_life\" >Bringing the color story to life<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"A_quick_refresher%E2%80%A6\"><\/span>A quick refresher\u2026<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><a href=\"https:\/\/blog.qceventplanning.com\/wp-content\/uploads\/2016\/05\/shutterstock_323944421-e1464375087977.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"672\" height=\"448\" class=\"alignnone size-full wp-image-9208\" src=\"https:\/\/blog.qceventplanning.com\/wp-content\/uploads\/2016\/05\/shutterstock_323944421-e1464375087977.jpg\" alt=\"bright hues primary colors\" srcset=\"https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2016\/05\/shutterstock_323944421-e1464375087977.jpg 672w, https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2016\/05\/shutterstock_323944421-e1464375087977-300x200.jpg 300w\" sizes=\"auto, (max-width: 672px) 100vw, 672px\" \/><\/a><\/p>\n<p>Before you get into the complexities of color stories, you need a good grasp of the basics. Working with color gets a lot easier when you can communicate what you\u2019re envisioning. That means knowing your color terminology!<\/p>\n<p>Remember\u2026<\/p>\n<ul>\n<li>A <b>hue<\/b> is a pure color<\/li>\n<li>A <b>tint<\/b> is a hue mixed with white<\/li>\n<li>A <b>tone<\/b> is a hue mixed with grey<\/li>\n<li>A <b>shade<\/b> is a tone mixed with black<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Capturing_the_mood\"><\/span>Capturing the mood<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>For every individual, colors can have different meanings. Cornflower blue might remind one client of her grandmother\u2019s kitchen, while it might make another client think of ugly paint in the office of a job she hated!<\/p>\n<p><a href=\"https:\/\/blog.qceventplanning.com\/wp-content\/uploads\/2016\/05\/shutterstock_320162972-e1464375948502.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"672\" height=\"449\" class=\"alignnone size-full wp-image-9210\" src=\"https:\/\/blog.qceventplanning.com\/wp-content\/uploads\/2016\/05\/shutterstock_320162972-e1464375948502.jpg\" alt=\"blue decor primary color\" srcset=\"https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2016\/05\/shutterstock_320162972-e1464375948502.jpg 672w, https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2016\/05\/shutterstock_320162972-e1464375948502-300x200.jpg 300w\" sizes=\"auto, (max-width: 672px) 100vw, 672px\" \/><\/a><\/p>\n<p>But in general, certain colors tend to stir particular feelings in everyone. Knowing a little bit about color psychology can help you capture the mood your client is looking for in her event decor.<\/p>\n<p><b>Red<\/b> is exciting, dramatic, and emotional. It helps to warm the body, stimulate the mind, and create energy in a space. It\u2019s a bold color choice associated with passion, fire, and romance.<\/p>\n<p><b>Orange<\/b> is associated with decision-making and optimism. Another warm, upbeat color, orange helps create a space that feels rich and natural. Watch out, though\u2014it can also make guests feel rushed.<\/p>\n<p><b>Yellow<\/b> is a happy, sunny color, often associated with hope, energy, and positivity.<\/p>\n<p><b>Blue<\/b> is a tranquil color that\u2019s commonly linked to spirituality and religion. This relaxing, cool color can give your event decor a feeling of calmness and strength.<\/p>\n<p><b>Green<\/b> is associated with nature, growth, and renewal. It creates a sense of peace and hope, and is often considered to help with healing and health.<\/p>\n<p><b>Violet<\/b> is commonly used to instill a sense of regal <a href=\"https:\/\/blog.qceventplanning.com\/2018\/02\/outrageous-luxury-wedding-trends\/\" target=\"_blank\" rel=\"noopener\">luxury in event decor<\/a>. It\u2019s also linked with magic and imagination, especially in lighter tints.<\/p>\n<p><b>White<\/b> can help your event decor or stifle it. Used right, it can be crisp, clean, and cool\u2014but misused, it turns your event decor sterile, cold, and distant.<\/p>\n<p><b>Black<\/b> is traditionally associated with death, mourning, and mystery. As an accent, though, it helps create a sense of formality and elegance.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Choosing_your_colors\"><\/span>Choosing your colors<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"672\" height=\"448\" class=\"alignnone size-full wp-image-15777\" src=\"https:\/\/blog.qceventplanning.com\/wp-content\/uploads\/2016\/05\/Event-in-post-135x135-4.jpg\" alt=\"choosing the colors for your event theme\" srcset=\"https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2016\/05\/Event-in-post-135x135-4.jpg 672w, https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2016\/05\/Event-in-post-135x135-4-300x200.jpg 300w\" sizes=\"auto, (max-width: 672px) 100vw, 672px\" \/><\/p>\n<p>Now comes the tricky part\u2014actually working with those colors! Nervous? Don\u2019t be. Just keep your trusty color wheel beside you!<\/p>\n<p>Your clients will have their own personal reactions, responses, and preferences for certain colors. But color psychology can help you and your clients get a sense of the mood your event decor color story will create for their space and their guests.<\/p>\n<h3>Primary Colors<\/h3>\n<p>Your event planning client may already have an idea of the colors she wants to use. Or, she may come to you ready to start from scratch. Either way, you can keep things simple by starting with the <b>primary colors<\/b>. This might just be one color, or it might be a few. The primary color or colors will make up the foundation of your event decor. The decision will be based on your clients\u2019 preferences, her vision, and any inspiration she\u2019s come across already.<\/p>\n<p>Ease the process along by <a href=\"https:\/\/blog.qceventplanning.com\/2015\/02\/building-event-planner-portfolio\/\" target=\"_blank\" rel=\"noopener\">having your portfolio on hand<\/a>. It\u2019s also worth checking out Pinterest or other sites for mood boards based around certain colors and color stories. That way, it\u2019ll be easier for your client to visualize how certain colors can be used within a space.<\/p>\n<h3>Base Color<\/h3>\n<p>So your client has picked red as her primary color\u2014does that mean every single component of event decor is going to be red? Definitely not! A good color story lets the primary color shine without making a space feel overwhelming or flat.<\/p>\n<p>Base colors are usually shades of white, cream, beige, grey, or black. These colors aren\u2019t overwhelming in large doses, and they\u2019re subtle enough to make your primary color stand out. When picking the base, think about the effect your base will have on your primary color. Red as a primary color will look very different with a black base versus a cream one!<\/p>\n<h3>Accent Colors<\/h3>\n<p><a href=\"https:\/\/blog.qceventplanning.com\/wp-content\/uploads\/2016\/05\/shutterstock_391871941-e1464376176303.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"672\" height=\"448\" class=\"alignnone size-full wp-image-9211\" src=\"https:\/\/blog.qceventplanning.com\/wp-content\/uploads\/2016\/05\/shutterstock_391871941-e1464376176303.jpg\" alt=\"red accent color\" srcset=\"https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2016\/05\/shutterstock_391871941-e1464376176303.jpg 672w, https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2016\/05\/shutterstock_391871941-e1464376176303-300x200.jpg 300w\" sizes=\"auto, (max-width: 672px) 100vw, 672px\" \/><\/a><\/p>\n<p>Accent colors help add interest and dimension to your event decor. They also create a more detailed color story. Just like picking your base, picking your accent colors can totally transform the way you use your primary color in a space. The possibilities are just about endless!<\/p>\n<p>To pick your accent color, look back to that trusty <a href=\"https:\/\/blog.qceventplanning.com\/2015\/07\/infograhic-color-cheat-sheet\/\" target=\"_blank\" rel=\"noopener\">color cheat sheet<\/a>. Complementary? Double complementary? Split complementary? Monochromatic? All of these color schemes are based on the color wheel, and they can all help you create a unique color story for your event decor that captures your client\u2019s special vision.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Bringing_the_color_story_to_life\"><\/span>Bringing the color story to life<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>We\u2019ve come to the last step in our color story journey\u2014actually applying that color scheme to your client\u2019s space. This isn\u2019t just something you do on the day of the event when you\u2019re putting the final touches on your event decor. You should use it to help inform your client\u2019s choices\u2014and your vendors\u2019 creations\u2014when they\u2019re picking everything from linens to flowers.<\/p>\n<p>Luckily, there\u2019s a simple rule for applying your color story, though it may take some practice to perfect your technique. To really bring your color story to life\u2026<\/p>\n<ul>\n<li>The <b>primary color<\/b> should take up about <b>60%<\/b> of the space<\/li>\n<li>The <b>base color<\/b> should take up about <b>30%<\/b> of the space<\/li>\n<li>The <b>accent color<\/b> should take up about <b>10%<\/b> of the space<\/li>\n<\/ul>\n<p>Of course, there are other considerations to keep in mind as well. The size of your space and the areas you want to draw attention to (or distract attention away from) will also impact how you apply your color story.<\/p>\n<p>While creating your color story might seem simple, don\u2019t overlook how important it is! Even <a href=\"https:\/\/blog.qceventplanning.com\/2018\/12\/how-to-find-the-perfect-vendors-for-your-event-career-in-event-planning\/\" target=\"_blank\" rel=\"noopener\">the best vendors<\/a> may struggle with a mediocre color story\u2014while a good one will bring your event decor to life!<\/p>\n<p>Do you have any tips you&#8217;d like to share? Leave a comment!<\/p>\n<h3 align=\"center\"><i><br \/>\nWant to offer professional decor services to your clients? QC&#8217;s\u00a0<a href=\"https:\/\/www.qceventplanning.com\/online-event-courses\/event-decor\/\" target=\"_blank\" rel=\"noopener\">Event Decor course<\/a> will teach you how to design gorgeous events!<br \/>\n<\/i><\/h3>\n","protected":false},"excerpt":{"rendered":"<p>Color is one of the most basic elements of event decor. Find out how to pick the perfect color story to match the theme of your event!<\/p>\n","protected":false},"author":8,"featured_media":9205,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[6,21],"tags":[],"ppma_author":[349],"class_list":["post-9168","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general-tips","category-planning-tips"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.6 (Yoast SEO v26.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Event Decor Series: Creating the Color Story - Pointers for Planners<\/title>\n<meta name=\"description\" content=\"Color is one of the most basic elements of event decor. Find out how to pick the perfect color story to match the theme of your event!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.qceventplanning.com\/blog\/2016\/05\/event-decor-series-creating-color-story\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Event Decor Series: Creating the Color Story\" \/>\n<meta property=\"og:description\" content=\"Color is one of the most basic elements of event decor. 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