{"id":9550,"date":"2016-07-26T07:31:33","date_gmt":"2016-07-26T12:31:33","guid":{"rendered":"https:\/\/blog.qceventplanning.com\/?p=9550"},"modified":"2016-07-26T07:31:33","modified_gmt":"2016-07-26T12:31:33","slug":"surviving-first-year-wedding-planner-part-1","status":"publish","type":"post","link":"https:\/\/www.qceventplanning.com\/blog\/2016\/07\/surviving-first-year-wedding-planner-part-1","title":{"rendered":"Surviving Your First Year as a Wedding Planner\u2014Part 1"},"content":{"rendered":"<p><i>Heather Vickery is the Owner and Event Director of <a href=\"http:\/\/www.greatestexpectations.com\/\" target=\"_blank\" rel=\"noopener\">Greatest Expectations Special Events and Weddings<\/a>, one of Chicago\u2019s most celebrated event planning and design firms.<\/i><\/p>\n<p>It\u2019s official; you&#8217;ve finally launched your wedding planning business! That&#8217;s pretty darn exciting, congratulations! Now, how do you make it successful? How do you <i>not<\/i> work yourself to death?<\/p>\n<p>It&#8217;s easy to jump into this industry thinking, \u201cWow, it is so much fun to plan parties!\u201d and not actually have your act together to be successful. Trust me, if you go into this business thinking that it&#8217;s easy and that the pieces will simply fall into place, it&#8217;s not going to work out. The same goes if\u00a0you think you need to work 90 hours a week and be available 24 hours a day. You&#8217;ll <a href=\"https:\/\/blog.qceventplanning.com\/2016\/09\/event-wedding-planners-guide-surviving-burnout\/\" rel=\"noopener\" target=\"_blank\">burn out fast<\/a> and your final product will not be the best it can be.<\/p>\n<p>I believe there is a three-part process to running a successful business: <i>Business structures, building community<\/i> and <i>being authentic<\/i>. If you have these three pieces firmly in place, you&#8217;ll be set up for an awesome first year that will lay the groundwork for a long-running, well-respected and successful business.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_80 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.qceventplanning.com\/blog\/2016\/07\/surviving-first-year-wedding-planner-part-1\/#Business_Structures\" >Business Structures<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.qceventplanning.com\/blog\/2016\/07\/surviving-first-year-wedding-planner-part-1\/#Start_by_have_a_dedicated_work_space\" >Start by have a dedicated work space<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.qceventplanning.com\/blog\/2016\/07\/surviving-first-year-wedding-planner-part-1\/#Identify_your_ideal_client\" >Identify your ideal client<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.qceventplanning.com\/blog\/2016\/07\/surviving-first-year-wedding-planner-part-1\/#Put_your_systems_in_place\" >Put your systems in place<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.qceventplanning.com\/blog\/2016\/07\/surviving-first-year-wedding-planner-part-1\/#Do_your_research\" >Do your research<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Business_Structures\"><\/span>Business Structures<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"672\" height=\"448\" src=\"https:\/\/blog.qceventplanning.com\/wp-content\/uploads\/2016\/07\/Event-in-post-135x135-34.jpg\" alt=\"aspiring event planner putting together a business plan on her laptop\" class=\"alignnone size-full wp-image-15892\" srcset=\"https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2016\/07\/Event-in-post-135x135-34.jpg 672w, https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2016\/07\/Event-in-post-135x135-34-300x200.jpg 300w\" sizes=\"auto, (max-width: 672px) 100vw, 672px\" \/><\/p>\n<p>Without the proper systems, strategies and boundaries in place, most business owners find themselves overwhelmed, overworked, underpaid and just plain miserable. They may also have clients who are not completely satisfied with the level of communication and customer service. Not to mention having <a href=\"https:\/\/blog.qceventplanning.com\/2014\/09\/vendor-relationships\/\" rel=\"noopener\" target=\"_blank\">vendor partners<\/a> who do not really enjoy working with them (no one likes an unorganized or scattered planner)!<\/p>\n<p>So what do I mean by systems, strategies and boundaries? I mean everything that happens on the back end of your business.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Start_by_have_a_dedicated_work_space\"><\/span>Start by have a dedicated work space<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>It really should not be your dining room table (yes, we all work from there once in awhile, but it should not be your go-to arrangement!). You need a place to work that feels powerful and serene. A place that gives you the level of internal confidence required to know you can absolutely rock this wedding planning stuff.<\/p>\n<p>My office is <a href=\"https:\/\/www.qcdesignschool.com\/2017\/08\/decorate-corporate-office\/\" rel=\"noopener\" target=\"_blank\">brightly painted<\/a> and the walls are covered in inspirational quotes that make me smile and keep me moving forward. It is also in a sunny spot because I know I am <a href=\"https:\/\/blog.qceventplanning.com\/2015\/05\/how-to-set-up-your-home-office\/\" rel=\"noopener\" target=\"_blank\">more productive with natural sunlight<\/a>.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Identify_your_ideal_client\"><\/span>Identify your ideal client<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"672\" height=\"448\" src=\"https:\/\/blog.qceventplanning.com\/wp-content\/uploads\/2016\/07\/Event-in-post-135x135-35.jpg\" alt=\"same sex couple needing professional wedding planning services\" class=\"alignnone size-full wp-image-15894\" srcset=\"https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2016\/07\/Event-in-post-135x135-35.jpg 672w, https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2016\/07\/Event-in-post-135x135-35-300x200.jpg 300w\" sizes=\"auto, (max-width: 672px) 100vw, 672px\" \/><\/p>\n<p>This is such an important part of the process. Without this step, you could be spending precious time and money marketing in all the wrong places. It is also really hard to sell yourself if you are not 100% confident in who you want as a client.<\/p>\n<p>My ideal clients are professionals who enjoy the finer things in life. They value and respect fantastic customer service and believe that having me onboard will make the planning process easier and more enjoyable. They&#8217;ll be able to manage their own lives\/careers without wedding planning taking over. I have also solidly established that I am an expert on <a href=\"https:\/\/blog.qceventplanning.com\/2016\/03\/five-things-to-know-about-planning-same-sex-weddings\/\" rel=\"noopener\" target=\"_blank\">same-sex weddings<\/a>.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Put_your_systems_in_place\"><\/span>Put your systems in place<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Set solid work hours and clearly communicate them to your clients. Find an accounting and invoicing software that meets your needs and take the time to truly use it. An hour or two on the front end can save you a lifetime of frustrating work in the future. I use Freshbooks for time tracking, accounting and invoicing. It has been a real game changer for me!<\/p>\n<p>It&#8217;s also important to have a well designed and functioning website and client contact form. Implement functional systems for collecting leads, following up with them and then booking the business. Develop post-event systems as well! How do you follow up with and thank your clients and vendors? Knowing that sales only really happen inside of relationships, how are you fostering and continuing these relationships <a href=\"https:\/\/blog.qceventplanning.com\/2016\/01\/after-the-wedding-heres-what-you-need-to-do-next\/\" rel=\"noopener\" target=\"_blank\">once the wedding is over<\/a>?<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Do_your_research\"><\/span>Do your research<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"672\" height=\"448\" src=\"https:\/\/blog.qceventplanning.com\/wp-content\/uploads\/2016\/07\/Event-in-post-135x135-36.jpg\" alt=\"research event planning apps to help you work smarter\" class=\"alignnone size-full wp-image-15896\" srcset=\"https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2016\/07\/Event-in-post-135x135-36.jpg 672w, https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2016\/07\/Event-in-post-135x135-36-300x200.jpg 300w\" sizes=\"auto, (max-width: 672px) 100vw, 672px\" \/><\/p>\n<p>Take the time to research different apps and plug-ins (Google has a ton of free ones that rock my world!) and implement any and all that would make you more efficient. I love <a href=\"http:\/\/www.boomeranggmail.com\/\" target=\"_blank\" rel=\"noopener\">Boomerang Grammarly<\/a>. Create systems for yourself that help you <a href=\"https:\/\/blog.qceventplanning.com\/2018\/11\/why-i-switched-from-planning-local-weddings-to-destination-weddings\/\" rel=\"noopener\" target=\"_blank\">work smarter, not harder<\/a>. Truly take the time to think about these things. It is not enough to have a nicely organized desk. That alone will not make you more efficient, effective and productive.<\/p>\n<h3 align=\"center\"><i>Read <a href=\"https:\/\/blog.qceventplanning.com\/2016\/08\/surviving-first-year-wedding-planner-part-2\/\" target=\"_blank\" rel=\"noopener\">part two<\/a> of Heather&#8217;s guide to surviving your first year as a wedding planner now!<br \/>\n<\/i><\/h3>\n","protected":false},"excerpt":{"rendered":"<p>The first year as a wedding planner are especially challenging. Read on for advice from QC tutor Heather Vickery!<\/p>\n","protected":false},"author":8,"featured_media":15901,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[9,11],"tags":[],"ppma_author":[349],"class_list":["post-9550","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-from-the-experts","category-career"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.6 (Yoast SEO v26.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Surviving Your First Year as a Wedding Planner\u2014Part 1 - Pointers for Planners<\/title>\n<meta name=\"description\" content=\"Wedding planning can be a rewarding career, but the first year is very challenging. 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