{"id":9844,"date":"2016-09-08T07:00:50","date_gmt":"2016-09-08T12:00:50","guid":{"rendered":"https:\/\/blog.qceventplanning.com\/?p=9844"},"modified":"2016-09-08T07:00:50","modified_gmt":"2016-09-08T12:00:50","slug":"ama","status":"publish","type":"post","link":"https:\/\/www.qceventplanning.com\/blog\/2016\/09\/ama","title":{"rendered":"Candice Coppola: Ask Me Anything!"},"content":{"rendered":"<p>For our August Ask Me Anything event, we were lucky enough to have QC Event School tutor Candice Coppola with us once again!<\/p>\n<p>This time, the Creative Director of <a href=\"http:\/\/eventjubilee.com\/testsite\/\" target=\"_blank\" rel=\"noopener\">Jubilee Events<\/a> took on some major questions about event planning\u2014from how to secure your deposit to using Instagram for brand visibility. So take a look at our latest Q&#038;A session with Candice for answers on how to event plan like a pro! <\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_80 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.qceventplanning.com\/blog\/2016\/09\/ama\/#Q_Do_you_have_any_suggestions_as_to_how_to_promote_your_event_planning_business_on_a_budget\" >Q. Do you have any suggestions as to how to promote your event planning business on a budget?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.qceventplanning.com\/blog\/2016\/09\/ama\/#Q_How_would_you_recommend_I_showcase_my_services_without_experience\" >Q. How would you recommend I showcase my services without experience?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.qceventplanning.com\/blog\/2016\/09\/ama\/#Q_Is_there_a_script_I_should_use_when_I_approach_companies_for_an_internship\" >Q. Is there a script I should use when I approach companies for an internship?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.qceventplanning.com\/blog\/2016\/09\/ama\/#Q_I_have_recently_started_my_own_wedding_planning_business_How_should_I_approach_hotels_and_wedding_venues_to_promote_my_business\" >Q. I have recently started my own wedding planning business. How should I approach hotels and wedding venues to promote my business?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.qceventplanning.com\/blog\/2016\/09\/ama\/#Q_Is_there_a_script_I_should_use_when_I_approach_companies_for_an_internship-2\" >Q. Is there a script I should use when I approach companies for an internship?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.qceventplanning.com\/blog\/2016\/09\/ama\/#Q_What_should_I_do_if_I_have_no_access_to_the_professional_shots_taken_of_my_work_at_events_How_can_I_build_a_presence_on_a_platform_like_Instagram_without_any_portfolio_work\" >Q. What should I do if I have no access to the professional shots taken of my work at events? How can I build a presence on a platform like Instagram without any portfolio work?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.qceventplanning.com\/blog\/2016\/09\/ama\/#Q_Is_there_a_way_to_shadow_an_event_planner_for_the_day_Before_jumping_into_a_class_I_would_like_to_see_what_a_day_in_the_life_of_a_planner_is_like\" >Q. Is there a way to shadow an event planner for the day? Before jumping into a class, I would like to see what a day in the life of a planner is like.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.qceventplanning.com\/blog\/2016\/09\/ama\/#Q_Do_use_you_any_software_programs_to_help_your_planning_process\" >Q.  Do use you any software programs to help your planning process?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.qceventplanning.com\/blog\/2016\/09\/ama\/#Q_How_do_you_handle_money_with_your_clients_Do_you_ask_for_a_certain_amount_up_front_to_cover_deposits_I_have_worked_with_very_indecisive_brides_who_dont_want_to_commit_and_I_have_to_be_a_little_more_forward_I_always_find_those_situations_a_little_awkward\" >Q. How do you handle money with your clients? Do you ask for a certain amount up front to cover deposits? I have worked with very indecisive brides who don&#8217;t want to commit, and I have to be a little more forward. I always find those situations a little awkward.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.qceventplanning.com\/blog\/2016\/09\/ama\/#Q_What_is_the_best_way_to_start_as_an_event_planner_Im_looking_to_quit_my_full-time_job_so_I_can_concentrate_on_my_business_but_Im_hesitant_to_take_the_plunge_Do_I_have_to_enroll_in_a_course\" >Q. What is the best way to start as an event planner? I\u2019m looking to quit my full-time job so I can concentrate on my business, but I\u2019m hesitant to take the plunge. Do I have to enroll in a course?<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Q_Do_you_have_any_suggestions_as_to_how_to_promote_your_event_planning_business_on_a_budget\"><\/span>Q. Do you have any suggestions as to how to promote your event planning business on a budget?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<div style=\"overflow: auto;\">\n<div class=\"half-1\">\n<img loading=\"lazy\" decoding=\"async\" width=\"323\" height=\"323\" src=\"https:\/\/blog.qceventplanning.com\/wp-content\/uploads\/2016\/09\/Candice-Coppola-Headshot-AMA-Event-Planning.jpg\" alt=\"Candice Coppola Headshot AMA Event Planning\" class=\"alignnone size-full wp-image-9853\" srcset=\"https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2016\/09\/Candice-Coppola-Headshot-AMA-Event-Planning.jpg 323w, https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2016\/09\/Candice-Coppola-Headshot-AMA-Event-Planning-300x300.jpg 300w, https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2016\/09\/Candice-Coppola-Headshot-AMA-Event-Planning-150x150.jpg 150w\" sizes=\"auto, (max-width: 323px) 100vw, 323px\" \/>\n<\/div>\n<div class=\"half-2\">\n<p>A: Thanks for your question! One of the most important investments you can make in your business is a solid brand and website. I do not recommend maintaining a business solely with a Facebook Page. Professional companies should have professional faces.<\/p>\n<p>There are affordable website options you can pursue, like Squarespace. If you can&#8217;t afford it now, save until you are able to hire someone to create a professional website for you. I promise you it is worth every penny.\n<\/p><\/div>\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"Q_How_would_you_recommend_I_showcase_my_services_without_experience\"><\/span>Q. How would you recommend I showcase my services without experience?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>A: Thank you for your question! Come up with unique ways to create your OWN content&#8211; and you are already on the right track! Small investments in creating tablescapes or a photoshoot will help to give you visual content for your website and social media, which greatly aids in bringing in those first few sets of clients.<\/p>\n<p>You have the opportunity to create content that your target client would appreciate, and that is representative of your business brand\u2014so remember that when you set out to do a planned photoshoot, or a fun spur of the moment shoot at home!<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Q_Is_there_a_script_I_should_use_when_I_approach_companies_for_an_internship\"><\/span>Q. Is there a script I should use when I approach companies for an internship?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>A: Good question! As a business owner I get many, many, MANY inquiries for internships and employment. As a small business, I simply don&#8217;t have opportunities for everyone who applies. During wedding season, I might not be able to respond to each inquiry because we are so busy. What catches my eye is someone who has taken the time to get to know my business and what I am about.<\/p>\n<p>I also appreciate someone who writes an impassioned letter to me and supplies a resume that is interesting. Perhaps take a look at your application process, and see what you might be able to do to &#8220;stand out&#8221; amongst a sea of other folks looking for the same opportunity. It never hurts to follow up to ensure someone received your information!<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Q_I_have_recently_started_my_own_wedding_planning_business_How_should_I_approach_hotels_and_wedding_venues_to_promote_my_business\"><\/span>Q. I have recently started my own wedding planning business. How should I approach hotels and wedding venues to promote my business?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"672\" height=\"448\" src=\"https:\/\/blog.qceventplanning.com\/wp-content\/uploads\/2016\/09\/Coppola-AMA-Event-Planning-floral-decor.jpg\" alt=\"Coppola AMA Event Planning floral decor\" class=\"alignnone size-full wp-image-9850\" srcset=\"https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2016\/09\/Coppola-AMA-Event-Planning-floral-decor.jpg 672w, https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2016\/09\/Coppola-AMA-Event-Planning-floral-decor-300x200.jpg 300w\" sizes=\"auto, (max-width: 672px) 100vw, 672px\" \/><\/p>\n<p>A: Great to hear from you and congratulations on all your business success! Marketing your company and gaining more business is something that has several steps and variables, but for the sake of giving you some insight, I would network with your local vendors and venues to try and get your name out there. Remember to network with individuals and companies that are already in front of the audience you are trying to target. Social media has become a very effective way to market your company and is also another way to network. I recommend picking one or two social media outlets (FB, IG, Snapchat, Periscope, Twitter, and Pinterest) and learn how to use them to your advantage in an effort to promote your business. <\/p>\n<p>When reaching out to hotels and venues, remember that certain times of the year are EXTREMELY busy for them (i.e. wedding season). You want to play your cards right and introduce yourself to whomever is in charge during their slower season so they have time to visit your website, review your services and even give you a tour of the space. Timing makes all the difference. Remember to just be yourself and present your business and brand in a professional way, and you&#8217;ll see the return on your networking investment! I always recommend reaching out via email first rather than telephone. Hope that helps!<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Q_Is_there_a_script_I_should_use_when_I_approach_companies_for_an_internship-2\"><\/span>Q. Is there a script I should use when I approach companies for an internship?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>A: Good question! As a business owner I get many, many, MANY inquiries for internships and employment. As a small business, I simply don&#8217;t have opportunities for everyone who applies. During wedding season, I might not be able to respond to each inquiry because we are so busy. What catches my eye is someone who has taken the time to get to know my business and what I am about.<\/p>\n<p>I also appreciate someone who writes an impassioned letter to me and supplies a resume that is interesting. Perhaps take a look at your application process, and see what you might be able to do to &#8220;stand out&#8221; amongst a sea of other folks looking for the same opportunity. It never hurts to follow up to ensure someone received your information!<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"672\" height=\"448\" src=\"https:\/\/blog.qceventplanning.com\/wp-content\/uploads\/2016\/09\/Coppola-AMA-Event-Planning-Bride-and-Groom.jpg\" alt=\"Coppola AMA Event Planning Bride and Groom\" class=\"alignnone size-full wp-image-9851\" srcset=\"https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2016\/09\/Coppola-AMA-Event-Planning-Bride-and-Groom.jpg 672w, https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2016\/09\/Coppola-AMA-Event-Planning-Bride-and-Groom-300x200.jpg 300w\" sizes=\"auto, (max-width: 672px) 100vw, 672px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Q_What_should_I_do_if_I_have_no_access_to_the_professional_shots_taken_of_my_work_at_events_How_can_I_build_a_presence_on_a_platform_like_Instagram_without_any_portfolio_work\"><\/span>Q. What should I do if I have no access to the professional shots taken of my work at events? How can I build a presence on a platform like Instagram without any portfolio work?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>A: Great question and I&#8217;m glad you are asking it! I know it\u2019s hard when you first start out\u2014but you have the opportunity to create your own content to get you going. Don&#8217;t hesitate to design and plan a photoshoot for your website, or create a tablescape and take photographs of it yourself for IG. <\/p>\n<p>One thing you do NOT want to do is Instagram or use images you&#8217;ve found on Pinterest without proper credit to everyone involved: photographer, planner, florist, rental company, stationary company, etc. Think outside the box&#8211; you don&#8217;t need to have a wedding under your belt to showcase your talents and what you are capable of\u2014just create it yourself!<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Q_Is_there_a_way_to_shadow_an_event_planner_for_the_day_Before_jumping_into_a_class_I_would_like_to_see_what_a_day_in_the_life_of_a_planner_is_like\"><\/span>Q. Is there a way to shadow an event planner for the day? Before jumping into a class, I would like to see what a day in the life of a planner is like.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>A: Great question\u2014and I hope to see you register for QC Event School! My company does take on interns and those interested in the industry. I recommend reaching out to a local event planning company to see if they have any internships available for their fall season so you can see if it is something you would be interested in.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Q_Do_use_you_any_software_programs_to_help_your_planning_process\"><\/span>Q.  Do use you any software programs to help your planning process?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>A: I&#8217;ve recently started using Aisle Planner and HoneyBook (within the last 30 days) for my business. So far they are good, but I don&#8217;t want to give them a ringing endorsement until I&#8217;ve used them for another 5 months to ensure they work for me! There are a lot of options out there to pursue, but remember&#8211; software should not be a system or process in your business&#8211; it should enhance or simplify a system or process you&#8217;ve established already. <\/p>\n<p>I hope that makes sense. Don&#8217;t feel the need to rely on paid monthly subscriptions to anything, but rather, develop systems and processes that work for you and see if the aforementioned software can assist you in your businesses protocol. <\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"672\" height=\"448\" src=\"https:\/\/blog.qceventplanning.com\/wp-content\/uploads\/2016\/09\/Coppola-AMA-Event-Planning-Tips.jpg\" alt=\"Coppola AMA Event Planning Tips\" class=\"alignnone size-full wp-image-9852\" srcset=\"https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2016\/09\/Coppola-AMA-Event-Planning-Tips.jpg 672w, https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2016\/09\/Coppola-AMA-Event-Planning-Tips-300x200.jpg 300w\" sizes=\"auto, (max-width: 672px) 100vw, 672px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Q_How_do_you_handle_money_with_your_clients_Do_you_ask_for_a_certain_amount_up_front_to_cover_deposits_I_have_worked_with_very_indecisive_brides_who_dont_want_to_commit_and_I_have_to_be_a_little_more_forward_I_always_find_those_situations_a_little_awkward\"><\/span>Q. How do you handle money with your clients? Do you ask for a certain amount up front to cover deposits? I have worked with very indecisive brides who don&#8217;t want to commit, and I have to be a little more forward. I always find those situations a little awkward.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>A: I hope I am understanding your question correctly. My clients pay their vendors directly and I do not take fees for the photographer, venue, caterer etc. I charge them my own fee, which I split up into payments that are due PRIOR to their event. Their initial retainer is due at signing. Indecisive clients can be a challenge and I recommend that you take the lead, which is what they&#8217;ve hired you for. <\/p>\n<p>Sometimes you need to hold their hand more than other clients and encourage them to make decisions. Remind them that the vendors and companies you recommend are the best option for them and if they are still struggling, you may have to seek out a few more options for them to consider. I&#8217;ve found that indecisiveness comes from financial insecurities&#8211; so perhaps you should take a look at what your clients are spending to see if they are your target market. Hope that answers your question!<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Q_What_is_the_best_way_to_start_as_an_event_planner_Im_looking_to_quit_my_full-time_job_so_I_can_concentrate_on_my_business_but_Im_hesitant_to_take_the_plunge_Do_I_have_to_enroll_in_a_course\"><\/span>Q. What is the best way to start as an event planner? I\u2019m looking to quit my full-time job so I can concentrate on my business, but I\u2019m hesitant to take the plunge. Do I have to enroll in a course?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Thanks for your question! I am a firm believer that education in any industry is very important. You can certainly go about it your own way&#8211; but would you be as successful if you took the time to invest in your future and future business? <\/p>\n<p>I know I am a tutor at QC Event School, but I would never put my name to or time in something I didn&#8217;t fully believe in. The courses here are wonderful and will teach you so much about the industry and how to start a business within the wedding \/ events industry. I posted a quote the other day and your question reminded me of it: &#8220;There are no shortcuts to any place worth going.&#8221; Don&#8217;t take shortcuts&#8211; take the long road&#8211; it is worth it!<\/p>\n<h3 align=\"center\"><i>Inspired to learn more about becoming a professional event planner? Our <a href=\"https:\/\/www.qceventplanning.com\/online-event-courses\/\" target=\"_blank\" rel=\"noopener\">wedding and event planning courses<\/a> will guide you through the essential steps.<\/i><\/h3>\n","protected":false},"excerpt":{"rendered":"<p> In her latest AMA, QC tutor Candice Coppola answers more of your biggest questions about the challenges of event planning!<\/p>\n","protected":false},"author":10,"featured_media":9848,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[9,11],"tags":[],"ppma_author":[352],"class_list":["post-9844","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-from-the-experts","category-career"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.6 (Yoast SEO v26.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Candice Coppola: Ask Me Anything! - Pointers for Planners<\/title>\n<meta name=\"description\" content=\"Wish you could sit down with a pro? QC tutor Candice Coppola answers some of your biggest questions about wedding and event planning!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.qceventplanning.com\/blog\/2016\/09\/ama\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Candice Coppola: Ask Me Anything!\" \/>\n<meta property=\"og:description\" content=\"Wish you could sit down with a pro? 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