{"id":9861,"date":"2016-09-12T07:00:10","date_gmt":"2016-09-12T12:00:10","guid":{"rendered":"https:\/\/blog.qceventplanning.com\/?p=9861"},"modified":"2016-09-12T07:00:10","modified_gmt":"2016-09-12T12:00:10","slug":"event-planners-heres-step-social-media-game","status":"publish","type":"post","link":"https:\/\/www.qceventplanning.com\/blog\/2016\/09\/event-planners-heres-step-social-media-game","title":{"rendered":"Event Planners: Here&#8217;s How to Step Up Your Social Media Game"},"content":{"rendered":"<p>Social media is crucial to every event planning business. Building a solid online presence will not only help you develop your brand identity, it will help you connect with your target audience, including tons of potential clients. While social media trends are always changing, staying on top of the digital marketing game will make sure your event planning skills stand out from the crowd. <\/p>\n<p>To start out, we\u2019ve put together some ways to help make you and your event planning business kill it at social media. So get brainstorming with your team! Make your website worth a visit during the daily commute ride home\u2026<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_80 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.qceventplanning.com\/blog\/2016\/09\/event-planners-heres-step-social-media-game\/#Create_New_Content\" >Create New Content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.qceventplanning.com\/blog\/2016\/09\/event-planners-heres-step-social-media-game\/#Offer_Exclusiveselect_Content\" >Offer Exclusive\/select Content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.qceventplanning.com\/blog\/2016\/09\/event-planners-heres-step-social-media-game\/#Host_an_interactive_online_event_interact_with_your_followerspotential_clients\" >Host an interactive online event interact with your followers\/potential clients<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.qceventplanning.com\/blog\/2016\/09\/event-planners-heres-step-social-media-game\/#Get_friendly_with_the_competition\" >Get friendly with the competition<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.qceventplanning.com\/blog\/2016\/09\/event-planners-heres-step-social-media-game\/#Start_using_hashtags\" >Start using hashtags<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.qceventplanning.com\/blog\/2016\/09\/event-planners-heres-step-social-media-game\/#Experiment_with_new_social_media\" >Experiment with new social media<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.qceventplanning.com\/blog\/2016\/09\/event-planners-heres-step-social-media-game\/#Develop_a_social_media_strategy\" >Develop a social media strategy<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Create_New_Content\"><\/span>Create New Content<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Connect with new followers by generating as much original content as possible. This doesn\u2019t have to be a difficult process. Things go viral because people identify with them. Focus on your target market and tailor your material so that your readers are so engaged by what you have to say, they are drawn to share it! <\/p>\n<h3>Trigger shares<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"672\" height=\"435\" src=\"https:\/\/blog.qceventplanning.com\/wp-content\/uploads\/2016\/09\/Social-for-event-planner-inspire-shares.jpg\" alt=\"ocial media-for-event-planner-inspire-shares\" class=\"alignnone size-full wp-image-9869\" srcset=\"https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2016\/09\/Social-for-event-planner-inspire-shares.jpg 672w, https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2016\/09\/Social-for-event-planner-inspire-shares-300x194.jpg 300w\" sizes=\"auto, (max-width: 672px) 100vw, 672px\" \/><\/p>\n<p><i>Emotional Shares<\/i><\/p>\n<p>Followers are often \u2018triggered\u2019 by emotional appeals\u2014 and as an event planner, you are already in the business of making dreams come true! Come across a touching couple? Draw attention to heartfelt stories in a special profile. <\/p>\n<p><i>Helpful tips<\/i><\/p>\n<p>Original content often speaks for itself. Move away from gimmick by producing informative posts.  Helpful content is always relevant, and quite frankly, hard to beat. <\/p>\n<p>Potential clients, say a bride on the hunt for the perfect dress, may share a relevant post as an FYI to her bridal party. Colleagues and other professionals in the industry may very well be interested in tapping into your knowledge base by sharing your content as well.<\/p>\n<p><i>Curate items<\/i> <\/p>\n<p>Absolutely adore some brands? As an event planner, you\u2019ve most likely come across some products that have saved the day\u2014Holy Grail products of event planning, if you will. <\/p>\n<p>A simple way to create new content is to curate! Draw from your own expert opinion to curate things you find interesting and relevant to event planning: products, ideas, trends, DIY tutorials, etc. This isn\u2019t about drawing attention away from your services; it\u2019s about highlighting who you are, and what your style is all about as an event planner. <\/p>\n<h2><span class=\"ez-toc-section\" id=\"Offer_Exclusiveselect_Content\"><\/span>Offer Exclusive\/select Content<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"672\" height=\"407\" src=\"https:\/\/blog.qceventplanning.com\/wp-content\/uploads\/2016\/09\/Event-Planner-Social-Media.jpg\" alt=\"event-planner-social-media\" class=\"alignnone size-full wp-image-9870\" srcset=\"https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2016\/09\/Event-Planner-Social-Media.jpg 672w, https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2016\/09\/Event-Planner-Social-Media-300x182.jpg 300w\" sizes=\"auto, (max-width: 672px) 100vw, 672px\" \/><\/p>\n<p>Potential clients will be more inclined to start following you on social media if you make it worth their while. Increase traffic to your social media platforms with a special offer.  <\/p>\n<p>For instance, you could create a contest where clients have to \u2018like,\u2019 or \u2018share\u2019 a specific branded image or post in order to win a special prize. Whatever you offer doesn\u2019t have to be so exorbitant that it imbalances your budget. Many clients would love a free consultation, or a product or giftcard from a brand that matches your style. You could even try collaborating with other vendors to up the value!<\/p>\n<p>That being said, make sure you have the legal fine print sorted out before your offer this kind of exclusive content. You want all parties involved to be happy! Guidelines must be clearly laid out and should be easy to understand.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Host_an_interactive_online_event_interact_with_your_followerspotential_clients\"><\/span>Host an interactive online event interact with your followers\/potential clients<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>As a professional event planner, you are <i>the<\/i> go-to-guru in your field! Potential clients are scoping out whether they want to hire you for a job. Other followers turn to you for expert advice or event style inspiration. Get to know your target audience by creating interactive online events.<\/p>\n<h3>Host an AMA <\/h3>\n<p> Make it easy for potential clients to reach it out to you by hosting an \u201cAsk Me Anything\u201d hour on your Facebook or Twitter account. <\/p>\n<h3>Backstage Pass<\/h3>\n<p>Unsure if you want to host a real-time event? Offer a behind-the-scenes sneak peek of your work. Social media are perfect for those silly, fun, and in-progress pictures that won\u2019t make it into your portfolio.<\/p>\n<h3>Showcase top reviews<\/h3>\n<p>Inspire testimonials by profiling top reviews, and look into featuring special posts on clients and followers who go above and beyond to engage with you. <\/p>\n<p>Focus on ways you can make visiting your social media pages more enticing! Clients will generate excitement and increase the visibility of your event planning brand. <\/p>\n<h2><span class=\"ez-toc-section\" id=\"Get_friendly_with_the_competition\"><\/span>Get friendly with the competition<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"672\" height=\"448\" src=\"https:\/\/blog.qceventplanning.com\/wp-content\/uploads\/2016\/09\/Event-Planner-Social-Media-Strategy.jpg\" alt=\"Social Media for Event Planners Strategy\" class=\"alignnone size-full wp-image-9868\" srcset=\"https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2016\/09\/Event-Planner-Social-Media-Strategy.jpg 672w, https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2016\/09\/Event-Planner-Social-Media-Strategy-300x200.jpg 300w\" sizes=\"auto, (max-width: 672px) 100vw, 672px\" \/><\/p>\n<p>Stay relevant by keeping on top of trends. Create Google Alerts and have any new online results on topics you are interested in sent right to your inbox. Follow favorite brands for inspiration and check into Twitter periodically to see what\u2019s trending.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Start_using_hashtags\"><\/span>Start using hashtags<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>From Facebook to Vine to Twitter, start thinking of ways you can link your social media across the board. Not only should you be in the know about the latest in event planning, you should also be aware of the latest in social media. Originally created by a Google employee, hashtags identify keywords and keep them trending. Thinking in terms of keywords will help you increase your visibility. <\/p>\n<h2><span class=\"ez-toc-section\" id=\"Experiment_with_new_social_media\"><\/span>Experiment with new social media<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Snapchat is a recent example of how a highly creative app quickly becomes a game-changer in social media. Initially popular with younger demographic, its temporary \u2018snaps\u2019 are now being used by big business to provide intimate \u201csnapshots\u201d of a brand\u2014allowing brands to create a connection with followers. <\/p>\n<p>Instagram is another versatile app. Great for visual content, use this social media platform to showcase your personal aesthetic and distinctive style as event planner. <\/p>\n<p>Look to the ever-changing social media landscape as a fun challenge, and do your best to build and ride ephemeral trends! Soon you may find those filters are hard to resist.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Develop_a_social_media_strategy\"><\/span>Develop a social media strategy<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Draw up an editorial calendar. Fancy software aside, having a plan on <i>what<\/i> you will be posting and <i>when<\/i> will make the biggest difference to your success.<\/p>\n<p>Subscribe to some digital marketing blogs. Getting to know some fundamental online marketing basics will help you to learn more about how to develop your brand identity.<\/p>\n<p>After all, you already know how to plan a stunning event\u2014make sure that your online content is just as eye-catching. <\/p>\n<h3 align=\"center\"><i>Want to take your social media game to the next level? QC\u2019s <a href=\"https:\/\/www.qceventplanning.com\/online-event-courses\/accelerate-your-business\/\" target=\"_blank\" rel=\"noopener\">Accelerate Your Business Workshop<\/a> covers in-depth strategies for A+ social media marketing!<\/i><\/h3>\n","protected":false},"excerpt":{"rendered":"<p>Social media and event marketing strategies were made for each other! Want to boost your online visibility? We&#8217;ll tell you how!<\/p>\n","protected":false},"author":10,"featured_media":9866,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2,3,21,11],"tags":[],"ppma_author":[352],"class_list":["post-9861","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-event-planning-tips","category-planning-tips","category-career"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.6 (Yoast SEO v26.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Event Planners: Here&#039;s How to Step Up Your Social Media Game - Pointers for Planners<\/title>\n<meta name=\"description\" content=\"Social media is crucial to connecting you with clients. Here are some ways to create an event marketing strategy that will boost your online visibility.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.qceventplanning.com\/blog\/2016\/09\/event-planners-heres-step-social-media-game\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Event Planners: Here&#039;s How to Step Up Your Social Media Game\" \/>\n<meta property=\"og:description\" content=\"Social media is crucial to connecting you with clients. 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