Accelerate Your Business Course Outline

Unit A

In Unit A, you’ll introduce your business to your tutor and evaluate your own strengths and weaknesses. Next you’ll learn how to develop and build your brand. You’ll finish off the unit by learning how to identify and how to market to your target clients, and understand the stages of the customer life cycle.

Unit Topics

  • Find out how to identify your target audience and develop customer personas.

  • Discover how to find the “gap” in your market and operate in a competitive marketplace.

  • Understand the customer life cycle.

  • Learn how to plan, execute, and evaluate promotions.


Unit Books

  • Building Your Brand


Unit Videos

  • Greeting Your First Client

  • Developing Your Brand

  • Working in a Competitive Marketplace

Accelerate Your Business Course Materials Unit A

Accelerate your business assignments

Your Assignments

Take a look at some of the practical assignments that you’ll complete in this unit:

  • Introduce your business to your tutor.
  • Examine your business’ strengths and weaknesses.
  • Come up with two customer personas for your business.
  • Identify the stages of the customer lifecycle.
  • Create a special promotion for your business.

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