Corporate Event Planning Course Outline

Unit C

Unit C of the Corporate Event Planning Course will go over everything you need to know about managing and running events onsite. You’ll learn how to work with event decorators and rental companies as well as design and brand your corporate events. Discover the event planner’s role in marketing and promotion and learn how to use various marketing channels and analytic programs. Complete this unit by studying event risks, creating contingency plans, and researching event insurance.

Unit Materials

Corporate Event Planning Course Materials Unit C

Unit Topics:

  • You’ll study practices for preparing for and running an event onsite, including scheduling load-in, setup, and load-out. Coordinating event decor is an important part of converting onsite facilities to guest-friendly event venues. Learn corporate event design and look at implementing visual branding in your events.

  • Explore the planner’s role in marketing and event promotion. You’ll learn how to use marketing practices and channels effectively. Plus, receive an introduction to website design, search engine optimization (SEO), and content marketing for event promotion.

  • Marketing for events takes careful planning and implementation to reach the target audience. You’ll learn to create and execute a multi-channel marketing strategy and gauge results with marketing analytics.

  • Risk management plays an important role in the planning process. Acquire strategies for removing, minimizing, and accepting risks as well as creating and using contingency plans. Study the importance of event insurance and working with insured vendors.

Your event and wedding planning assignments

Your Assignments

Here are some assignments that you’ll complete in this unit:

  • Analyze concerns for planning outdoor events and the logistics of event setup and teardown
  • Prioritize event components between necessary and “nice-to-have”
  • Create a content marketing campaign and determine which media platforms are most suitable
  • Develop a risk management strategy and contingency plan for a sample event