Corporate Event Planning Course Outline

Unit D

In Unit D, you’ll learn to apply the foundations of event planning from previous units to some of the most common types of events in the industry, such as conferences, galas and non-profit events. Learn about how to work with different clients and how to effectively organize and execute the vast number of events in this industry.

Unit Materials

Unit Topics:

Corporate events can range from large industry conferences to small internal team retreats. The strategies for pulling together an event within budget and on time vary depending on the size and scope.
As a corporate event planner, you’ll need to be prepared for the many challenges unique to each type of event. You’ll gain the knowledge to confidently plan a large number of corporate events and handle any problem that you might encounter.
Apply the foundational skills you learned in units A, B and C as you learn to plan some of the most common types of corporate events, including meetings, workshops and training sessions, corporate social events, client appreciation events, product launches, tradeshows, conferences, conventions, charity events and fundraising galas.

Knowing how to work with different types of clients is essential. From non-profit to government to private, clients will have different goals that the event must fulfill. Learn how to work productively with clients and achieve their event goals.

Unit Books:

Internal Corporate Business Events
Internal Corporate Social Events
External Corporate Events
Industry Events
Non-Profit Events

Unit Videos:

Planning Corporate Social Events
LA-Themed Investor Thank You Event
Cuban-Themed Event
Working with Non-Profit Clients
Veggie U Food and Wine Gala
Working with Government Clients

Your event and wedding planning assignments

Your Assignments

Here are some assignments that you’ll complete in this unit:

From a variety of case-studies, you’ll practice some of the work involved in planning a meeting, planning a workshop, planning an employee social event and planning a client appreciation event
Set goals, choose appropriate seating arrangements, identify major expenses, and research local entertainment and venue options
Create a sponsorship package for a non-profit organization