Corporate Event Planning Course Outline

Unit E

Unit E will explore what has to be done after an event is over. Learn how to measure the success of your events using a variety of techniques, including calculating the return on investment. You’ll explore the various communication tools used in the corporate event planning process, and examine strategies for handling “hiccups” such as project delays. Wrap up the unit with an overview of events that require different accessibility needs and strategies for creating an environmentally sustainable event.

Unit Materials

Corporate Event Planning Course Materials Unit E

Unit Topics:

  • It is critical to determine how successful an event is so you can make adjustments in the future. Learn a variety of event evaluation methods and the influencing factors for selecting the most appropriate method for any given event.

  • Your corporate event clients will be monitoring their return on investment (ROI) when financing an event. Learn how to calculate the ROI and effectively communicate with investors.

  • Fostering honest and direct communication with your clients, vendors, and other parties throughout the planning process is necessary for a smooth execution. Refine your oral and written communication skills, and learn all about drafting business documents.

  • Many clients will look to you for advice on implementing accessibility and sustainability best practices in their events. Study how and why you should be planning eco-conscious and inclusive events.

Your event and wedding planning assignments

Your Assignments

Here are some assignments that you’ll complete in this unit:

  • Test your knowledge of the post-event assessment process
  • Create a conflict resolution strategy for a sample event scenario
  • Identify the critical path of tasks for an event and analyze how delays will affect it
  • Practice drafting professional business communications
  • Identify measures to integrate accessibility and sustainability into an event