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Corporate Event Planning Course Outline
Unit F
In Unit F, you’ll get an intimate look at each step of the corporate event planning process. You’ll explore every facet of the planning process through a detailed case study covering all key planning elements. Finish this unit with a hands-on practicum assignment where you’ll work with a real-world client and scenario to develop your own event from beginning to end.
Unit Topics:
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Learn all about creating an effective event concept that guides the planning of the rest of the event.
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Setting a budget is one of the most important parts of planning an event. Learn how to set event priorities based on a budget and how to create a budget proposal for your clients.
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Take a deep-dive into the research, interviewing and hiring process of various vendors.
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Many corporate events involve marketing the event to the public. Learn how to create and execute an effective marketing strategy.
Unit Videos:
- Case Study: Creating the Concept
- Case Study: Building the Budget
- Case Study: Venue Selection
- Case Study: Audiovisual Setup
- Case Study: Designing the Event
- Case Study: Catering
- Case Study: Creating a Marketing Strategy
- Case Study: Itinerary and Staffing Plan
- Case Study: Putting It All Together
Your Practicum
Take a look at the hands-on practicum assignment you’ll complete based on a real-world scenario:
- You’ll be presented with two real-world client scenarios: a tradeshow and a non-profit gala. After selecting a scenario that interests you, research and develop an event plan from beginning to end.