Corporate Event Planning Course Outline
Choose between Unit G and Unit H of this course to complete your career training. You’ll select the unit that best aligns with your future career goals, either working for an existing company or starting your own business.
In Unit H, you’ll learn essential business skills in order to successfully start and run your own corporate event planning business. You’ll create a business plan, perform market research in your area, and build a marketing strategy.
Find out what you’ll need to launch your corporate planning business successfully, and discover various types of businesses. Learn how to perform research on your local industry and competitors.
Learn how to market and promote your business by writing a business plan and developing a marketing strategy. You’ll identify your business’ target market and learn how to charge for your services.
Develop a name for your business and begin building your brand. Identify your customer base, select your company’s planning specialties and learn how to position your business competitively in your local market.
Learn about the legal and logistical requirements of starting a business, such as registering your business name, paying taxes, working with accountants and lawyers, drafting profit and loss statements and paying employees. Plus, define your business’s focus by learning how to draft a business plan, which you can also use to apply for loans or pitch to investors.
- Starting Your Own Business
- Marketing and Promoting Your Business
- Building Your Business
- Charging for Your Services
- Promoting Your Business
- Interview with Mark Cheplowitz
Here are the assignments you’ll complete in this unit:
- Research competitors and your local industry
- Write your business plan
- Build a digital marketing plan
- Create a logo, slogan and tagline for your business
- Define your target market
- Set your service prices
- Begin building your professional network by researching vendors and venues in your area