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Event & Wedding Planning Course Outline

Unit B

In Unit B you’ll learn how to plan all sorts of exciting events for private clients including milestone celebrations, holiday parties, and other theme-based festivities. Next, look at planning events for corporate clients and learn how to organize company meetings, retirement parties, and product launches. Finish up the unit with a business topic that will push your creative limits — marketing and promotion.

Read on to learn more:

Event and Wedding Planning Course Materials Unit B
  • Milestone parties are celebrated throughout the year. Be it a major birthday, an anniversary party or a college graduation, family and friends are always coming together to celebrate these significant events. Learn the nuances of organizing milestone events and get ready to put your creative hat on!

  • Colorful decorations, holiday spirit, scrumptious scents all around — few events are more fun to plan than holiday parties. Learn about different cultural celebrations and plan the perfect holiday parties for your clients. Next, use your imagination to plan and organize inspired theme-based parties.

  • Move right onto the next type of corporate event planning — social internal events. These are social events held in the office such as retirement parties, award ceremonies and office parties. Keeping your clients’ company guidelines in mind, you’ll learn to organize social events that are appropriate for the office.

  • Working with corporate clients again, you’ll take a look at the types of events you’ll organize under the external corporate event category. For instance, you’ll look at planning ground-breaking ceremonies, product launches, and client appreciation parties. Remember, since you’re working with a corporate client you’ll have to incorporate strategic goals and measurements of success in your planning.

  • Take a step into the fascinating world of marketing and promotion. We’ll show you how to put together a marketing plan that will lead to clients calling you in no time. Here’s your chance to channel all of your creative ideas towards your own business. To start out, you’ll learn how to create compelling messaging for your company, how to put together a professional website, and how to use digital marketing channels like Google and social media.

Watch a Unit Preview Video

In this unit preview, course instructor, Candice Coppola, takes you through how you can use social media to grow your business.

Your event and wedding planning assignments

Your Assignments

Take a look at some of the practical assignments that you’ll complete in this unit:

  • Plan a 60th birthday celebration for 50 guests.
  • Organize a grand opening ceremony for a fitness company.
  • Create a plan for one promotional tactic that you would implement to market your services.