Event & Wedding Planning Course Outline

Unit G

Unit G is an optional business unit designed to help you successfully launch your own event and wedding planning business. You’ll discover how to name and register your business, price your services, manage your finances, and much more. You’ll learn about essential marketing tools to help you build your brand and attract clients, including how to develop a professional portfolio.

Materials for Event & Wedding Planning Course Unit G

Unit Topics

  • The process of starting your own business is often considered a daunting task, but here, you’ll take it one step at a time. Beginning with the basics, you’ll learn about the different types of businesses, financing your company, choosing an insurance package, and how to write a business plan.

  • Take a step into the fascinating world of marketing and promotion. We’ll show you how to put together a marketing plan that will lead to clients calling you in no time. Here’s your chance to channel all of your creative ideas towards your own business. To start out, you’ll learn how to create compelling messaging for your company and build your brand, how to put together a professional website, and how to use digital marketing channels like Google and social media.

  • Investing your time and energy into building lasting relationships with vendors is essential. Learn how to create and foster a vendor network with expert professionals that you can trust. Study ways in which you can improve your written and verbal communication as you build important connections in the industry.

  • Optimize the way you run your business by learning practical project management skills, the topic of your third business book. Study the five phases of running a project, improve your productivity, and utilize tools that will keep you on track.

  • A professional portfolio will be the first impression you present to potential clients. In this book, you’ll learn how to arrange a styled photo shoot and select the best photographs to build a professional portfolio that convey your skills and style. You’ll learn how to develop and use print, digital and video portfolios to attract clients to your business.

Unit Books

  • Starting Your Own Business

  • Marketing and Promotion

  • Working with Clients and Vendors

  • Introduction to Project Management

  • Portfolio Development

Unit Videos

  • Getting Down to Business

  • Working with Clients

  • Day-Of Problem-Solving

  • Using Social Media for Business

  • Event Planning Opportunities

  • Other Revenue Streams

Your event and wedding planning assignments

Your Assignments

Take a look at some of the practical assignments that you’ll complete in this unit:

  • Delve into marketing and promotion by creating a customer persona and starting to build your brand.
  • Create special promotional offers with catchy names designed to help close the deal with potential clients.
  • Practice your project management by reading and analyzing client scenarios to identify critical paths and prioritize tasks.
  • Prepare to develop content for your professional portfolio by planning a styled shoot.