Event Decor Course Outline

Unit C

Unit C is an optional business training unit. Whether you plan on starting your own event decor business or working within an established firm, this training will be extremely beneficial in your career. You’ll study fundamental skills and knowledge including how to name and register your business, establish your brand, and use online marketing tools.

Event Decor Course Materials Unit C

Unit Topics

  • Begin your business training with the first topic in this series: starting an event decor company. We’ll take you through this process one step at a time and before you know it you’ll have everything you need to launch your own company.

  • There’s more involved in selling your event decorating services than you might think. Which services do you want to offer? How much are you going to charge for these services? Who will your customers be? You’ll take an in-depth look at these topics and then create service packages that match your goals for your company.

  • The next topic in your business series is building your brand. What kind of image do you want to project to your clients? We’ll show you how to develop a brand personality and how to create marketing materials that convey your event decor business effectively.

  • Social media can be a powerful marketing tool for your event decorating business. Find out how you can leverage your presence on social media channels to grow your professional network and find new clients.

  • Next, you’ll take a look at how you can maximize your productivity. After all, your time is valuable and you want to ensure you’re spending time on tasks that help your business grow. Learn the many ways that you can manage your time and business processes in order to finish more tasks on your to-do list each day.


Unit Books

  • Starting Your Own Business

  • Selling Your Services

  • Building Your Brand

  • Organization and Problem Solving

  • Business in a Social World

Your event and wedding planning assignments

Your Assignments

Take a look at some of the practical assignments that you’ll complete in this unit:

  • Conduct competitive research in your area.
  • Complete a quiz that tests your understanding of using social media to promote your business.