Event Planning Course Outline

Unit D

Unit D is an optional business unit designed to help you successfully launch your own event and wedding planning business. You’ll discover how to name and register your business, write a business plan, price your services, and much more. Learn about essential marketing tools that will help get your business off the ground.

Materials Event Planning Course Unit D

Unit Topics

  • The process of starting your own business is often considered a daunting task, but here, you’ll take it one step at a time. Beginning with the basics, you’ll learn about the different types of businesses, financing your company, choosing an insurance package, and how to write a business plan.

  • Take a step into the fascinating world of marketing and promotion. We’ll show you how to put together a marketing plan that will lead to clients calling you in no time. Here’s your chance to channel all of your creative ideas towards your own business. To start out, you’ll learn how to create compelling messaging for your company, how to put together a professional website, and how to use digital marketing channels like Google and social media.

  • Investing your time and energy into building lasting relationships with vendors is essential. Learn how to create and foster a vendor network with expert professionals that you can trust. Study ways in which you can improve your written and verbal communication as you build important connections in the industry.

  • Optimize the way you run your business by learning about project management, the topic of your third business book. Study the five phases of running a project, improve your productivity, and utilize tools that will keep you on track.

Unit Books

  • Starting Your Own Business

  • Marketing and Promotion

  • Working with Clients and Vendors

  • Introduction to Project Management


Unit Videos

  • Getting Down to Business

  • Working with Clients

  • Day-Of Problem-Solving

  • Using Social Media for Business

  • Event Planning Opportunities

  • Other Revenue Streams

Watch a Unit Preview Video

In this unit preview, hear from Diana Chouinard of Jubilee events and find out how she got started in the industry and how her career progressed over the years.

Your event and wedding planning assignments

Your Assignments

Take a look at some of the practical assignments that you’ll complete in this unit:

  • Create a plan for one promotional tactic that you would implement to market your services.
  • Develop advertising copy for your business.