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Luxury Wedding & Event Planning Course Outline

Unit B

In Unit B you’ll look at promoting your services to luxury clients. Learn what appeals to this particular clientele and create enticing marketing messages. Then take a look at the importance of decor and learn how to put together a styled shoot that showcases your talents.

Unit Topics

  • Learn which marketing channels you can use to reach luxury clients.

  • Develop a series of marketing messages for your luxury clients.

  • See how you can use color to enhance your luxury brand.

  • Take a look at the importance of decor and learn how to create a luxurious ambiance.

  • Learn how to produce a mock event for a promotional styled shoot.

Unit Books

  • Marketing Luxury Planning Services

Unit Videos

  • Marketing Your Services

  • The Importance of Decor

  • Styled Shoots

Watch a Unit Preview Video

In this unit preview course instructor, Candice Coppola, talks about the benefits of producing a styled shoot and shows you how you can use the pictures for promotional purposes.

Your event and wedding planning assignments

Your Assignments

Take a look at some of the practical assignments you’ll complete in this unit:

  • Complete a quiz that tests your knowledge on marketing luxury services.
  • Explain how you can communicate a luxury brand using color schemes and images.
Unit A | Unit B | Unit C | Unit D