Luxury Wedding & Event Planning Course Outline

Unit B

In Unit B you’ll look at promoting your services to luxury clients. Learn what appeals to this particular clientele and create enticing marketing messages. Then take a look at the importance of décor and learn how to put together a styled shoot that showcases your talents.

Read on to learn more:

Luxury Course Materials Unit B
  • Learn which marketing channels you can use to reach luxury clients.

  • Develop a series of marketing messages for your luxury clients.

  • See how you can use color to enhance your luxury brand.

  • Take a look at the importance of décor and learn how to create a luxurious ambiance.

  • Learn how to produce a mock event for a promotional styled shoot.

Watch a Unit Preview Video

In this unit preview course instructor, Candice Coppola, talks about the benefits of producing a styled shoot and shows you how you can use the pictures for promotional purposes.

Your event and wedding planning assignments

Your Assignments

Take a look at some of the practical assignments you’ll complete in this unit:

  • Complete a quiz on marketing your luxury brand.
  • Explore tactics for networking with clients./li>
  • Conduct competitive research in your area.