Luxury Wedding & Event Planning Course Outline
In Unit B you’ll look at promoting your services to luxury clients. Learn what appeals to this particular clientele and create enticing marketing messages. Then take a look at the importance of décor and learn how to put together a styled shoot that showcases your talents.
Read on to learn more:
Learn which marketing channels you can use to reach luxury clients.
Develop a series of marketing messages for your luxury clients.
See how you can use color to enhance your luxury brand.
Take a look at the importance of décor and learn how to create a luxurious ambiance.
Learn how to produce a mock event for a promotional styled shoot.
Watch a Unit Preview Video
In this unit preview course instructor, Candice Coppola, talks about the benefits of producing a styled shoot and shows you how you can use the pictures for promotional purposes.
Take a look at some of the practical assignments you’ll complete in this unit:
- Complete a quiz on marketing your luxury brand.
- Explore tactics for networking with clients./li>
- Conduct competitive research in your area.