Promotional Event Planning

Unit B

Unit B of your course focuses on marketing and executing promotional events. Learn about various marketing techniques and formats to promote your event and create buzz. Then, study the process of executing a promotional event of any type and scale to achieve your client’s goals.

Unit Materials

Promotional Event Planning Course Unit B Materials

Unit Books:

  • Marketing a Promotional Event
  • Promotional Event Execution

Unit Videos:

  • International Event Planning
  • Case Study: Rock and Roll Hall of Fame – Grand Opening
Your Promotional Event Planning assignments

Your Assignments

Here are some assignments that you’ll complete in this unit:

  • Executing an event on the day-of
  • Using social media marketing during a promotional event