Promotional Event Planning
Unit C
Unit C introduces you to different types of promotional events and current trends in the promotional event planning industry. Find out how to integrate technology into your events and use innovative event formats. Learn about examples of over-the-top promotional events and how to add exciting features.
Unit Materials
Unit Books:
- Choosing an Event Type
- Emerging Trends for Promotional Events
Unit Videos:
- Insurance Program Launch
- Case Study: Maserati ‘One of 100’ Event

Your Assignments
Here are some assignments that you’ll complete in this unit:
- Practice planning event types of different scales
- Create a plan for integrating technology into an event