Promotional Event Planning

Unit C

Unit C introduces you to different types of promotional events and current trends in the promotional event planning industry. Find out how to integrate technology into your events and use innovative event formats. Learn about examples of over-the-top promotional events and how to add exciting features.

Unit Materials

Unit Books:

Choosing an Event Type
Emerging Trends for Promotional Events

Unit Videos:

Insurance Program Launch
Case Study: Maserati ‘One of 100’ Event

Your Promotional Event Planning assignments

Your Assignments

Here are some assignments that you’ll complete in this unit:

Practice planning event types of different scales
Create a plan for integrating technology into an event