Wedding Planning Course Outline

Unit B

In Unit B, you’ll explore wedding customs for civil and religious ceremonies. After, you’ll be introduced to a variety of planning tools and a framework for planning the budget. You’ll finish off the unit by looking at ways to market and promote your business.

Read on to learn more:

Wedding Course Materials Unit B
  • As a wedding planner you’ll have the great opportunity to plan weddings for all different religions and cultural backgrounds. Gain an understanding of how different groups of people celebrate this special day and learn how to bring traditions together when you’re working with multiple backgrounds.

  • Timelines, checklists, tracking sheets, itineraries: all of these helpful tools are going to be your best friends. Get set up with planning tools that will make your job easy and also reduce stress levels for all involved.

  • No matter how deep your clients’ pockets are, you’ll always be working with a predetermined budget. Learn how to formulate a budget spreadsheet, prioritize tasks, and keep costs under control.

  • Take a step into the fascinating world of marketing and promotion. We’ll show you how to put together a marketing plan that will lead to clients calling you in no time. Here’s your chance to channel all of your creative ideas towards your own business. To start out, you’ll learn how to create compelling messaging for your company, how to put together a professional website, and how to use digital marketing channels like Google and social media.

Using Social Media for Business

In this unit preview, course instructor, Candice Coppola, shows you how you can leverage social media to network with industry professionals and attract new clients.

Your event and wedding planning assignments

Your Assignments

Take a look at some of the practical assignments you’ll complete in this unit:

  • Test your knowledge of wedding customs amongst different cultures and religious backgrounds.
  • Formulate a wedding budget for your clients that fits with their priorities.
  • Come up with three strategies to promote your wedding planning business.

Unit A | Unit B | Unit C | Unit D