Wedding Planning Course Outline

Unit D

Unit D is an optional business unit designed to help you successfully start your own wedding planning business. You’ll practice conducting company and competitor research, and market your services effectively. Discover how to work with clients and solve problems related to your business.

Materials for Wedding Planning Course Unit C

Unit Topics

Beginning with the basics, you’ll learn about the different types of businesses, financing your company, choosing an insurance package, and how to write a business plan.
Learn how to put together a marketing plan that will lead to new clients. To start out, you’ll learn how to create compelling messaging for your company, how to put together a professional website, and how to use digital marketing channels like Google and social media.

Unit Books

Starting Your Own Business
Marketing and Promotion
Working with Clients and Vendors
Introduction to Project Management
Portfolio Development

Unit Videos

Getting Down to Business
Working with Clients
Day-Of Problem-Solving
Using Social Media for Business

Watch a Unit Preview Video

In this unit preview, hear from Diana Chouinard of Jubilee events and find out how she got started in the industry and how her career progressed over the years.

Your event and wedding planning assignments

Your Assignments

Take a look at some of the practical assignments that you’ll complete in this unit:

Conduct competitor research in your area.
Identify your target market.