Corporate Event Planning Course - QC Event School

Corporate Event Planning Course

Corporate event planners at work
QC’s Corporate Event Planning Certification course provides a comprehensive education to students looking for well-rounded training in the corporate event world. QC’s newest course will expand your career opportunities into the rapidly growing field of corporate events. Corporate event planners can find opportunities in a wide range of industries, from tech to non-profit and government to fashion. You’ll learn how to plan and manage all types of corporate events for your clients, such as product launches, corporate social events, tradeshows, and promotional campaigns. You’ll discover flexibility in the various job possibilities within corporate event planning that suit any lifestyle, whether you’re looking for regular hours or the opportunity to travel in your career. In this certification course, you’ll learn all about key corporate event planning components, from working out logistics to aligning your events with company goals.

QC’s Corporate Event Planning course is ideal for those who:

  • Are looking for diversity in the type of events they plan as well as in their working environments
  • Want the flexibility to work in a wide variety of industries
  • Aim to work as an in-house planner for a company or corporation
  • Aim to work for an established event planning company or firm
  • Want to start their own corporate event planning business
  • Plan to achieve maximum earning potential, with the prospect of a steady salary and benefits

Enroll Online

Your Event Planner Certification

Corporate Event Planning Certificate


International Corporate Event Planning Professional™

Graduate from your Corporate Event Planning course and receive the designation of International Corporate Event Planning Professional (ICPP). You’ll be able to use the initials ICPP after your name in all professional contexts. Your certification improves your credibility as an event planner, and gives you a competitive edge over other professionals in your area.

Your Course Curriculum

Unit A

  • Introduction to corporate event planning
  • The planning process and the planner’s role
  • Career opportunities
  • Types of corporate events and typical event components
  • Concept development and goal setting
  • Target audience identification
  • Event branding
  • The guest experience
  • Budget management and funding
  • Activities, entertainment and collateral

Unit B

  • Venue research and selection
  • Common venue policies and negotiation practices
  • Seating arrangements and room layouts
  • Catering considerations
  • Audiovisual and lighting equipment
  • The role of audience engagement technology
  • Livestreaming, webinars and other tech-enhanced event elements
  • Request for proposal (RFP) creation: venue, catering and audiovisual providers

Unit C

  • Event decor
  • Corporate event designs and visual branding
  • Marketing and promoting corporate events
  • Multi-channel marketing strategies
  • Event success evaluation tools
  • Web design, SEO and content marketing for event promotion
  • Special event considerations
  • Risk management and contingency plans
  • Event day-of setup
  • Event and vendor insurance

Unit D

  • Internal business events
  • Internal social events
  • External corporate events
  • Industry and public events
  • Non-profit and government clients
  • Three detailed case study analyses with event expert Mark Cheplowitz

Unit E

  • Event success evaluation
  • Client consultation practices
  • An event’s critical path
  • Project management methods
  • Managing project delays
  • Business communication collateral
  • Interpersonal communication
  • Event accessibility and sustainability

Unit F: Practicum

  • Case study analysis of the event planning process
  • Hands-on final project: plan an entire event from beginning to end, working with a real-world client and scenario

Unit G: Optional Company Training

  • Customizing resumes and cover letters
  • Interview skills development
  • Researching job opportunities
  • Building a portfolio
  • Networking

Unit H: Optional Business Training

  • Promoting your event planning services
  • Starting a corporate event planning business
  • Types of businesses
  • Industry research
  • Writing your business plan
  • The four “P”s of marketing
  • Creating a logo, slogan and tagline
  • Building a digital marketing plan

Review a detailed course outline here.

Enroll Online

How the Courses Work

Receive Professional QC Event Planner Certification Icon

Get Started

Learn at your own pace. Receive your course materials and get lifetime access to the Online Student Center.
Practical Event Planning Assignments Icon


Hands-on assignments. Learn to prioritize budgets, plan events from start to finish, and start your own business.
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1-on-1 feedback. Upload assignments and get personalized audio feedback from your industry-expert tutor.
Receive Professional QC Event Planner Certification Icon


Launch your new career. Graduate in a few short months as a certified corporate event planning professional!

Practicum Assignment

Near the end of your course, submit a final practicum assignment that summarizes everything you’ve learned. You’ll work with a real-world scenario that reflects your personal career goals.

You’ll have the opportunity to choose between two assignment templates: creating a for-profit corporate event, or creating a social corporate event for a non-profit organization. You’ll plan the entire corporate event from beginning to end. Experience what it’s like to work with branding, marketing, changing circumstances, budgeting, and much more as you complete your assignment.

When you graduate, you’ll be fully prepared to work in the corporate event industry. Use your professional industry certification to boost your job prospects, performance, and salary!


Your Instructor

Alyssa Perna—Head of Operations and Production for North and South America, Smithers A dynamic event industry leader with over a decade of experience in progressive leadership roles, Alyssa leads the performance of over 30 technical conferences and events across North and South America for a global conference production company. Her experience includes directing operations, negotiating contracts and terms, managing complex budgets, designing and producing events, all while leading a diverse team of event professionals towards achieving financial growth of a multi-million dollar events business.

Course Materials

Lifetime Access to Course Materials

Once you’re a member of the QC family you’ll have lifetime access to all the tools and resources available to QC students. This includes discounts on industry products and so much more!

Personalized Feedback from Industry Experts

Just because you’re learning online doesn’t mean you’re learning alone. You’ll receive personalized audio feedback from your tutor on every assignment you submit. Your tutor is an active industry professional.

Professional Business Resources

Catapult your career with access to real-world templates, self-study assignments, and bonus materials. Utilize these resources to develop your marketing and customer service skills.

Download the Course Preview

Download a Course Preview to get an inside look at the Corporate Event Planning course.
  • View a sample assignment
  • Review a complete course curriculum
  • View details of your practicum unit
  • Learn about the student/tutor connection

Money-Back Guarantee

21 Day Guarentee

When you enroll with QC, you have 21 days to review the course and decide whether it’s the right fit for your career goals and learning style. If you decide that you do not want to take the course, simply contact the school and receive a full refund.

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Ready to Get Started?

If you want a thriving career planning events in a variety of industries, corporate event planning could be the right path for you. Enroll today and take the first step towards a successful future—one where you are excited to go to work.

Plus, when you enroll with QC you are never alone. We are here to support you every step of the way to help you reach your career goals faster.


I’m Ready to Enroll

Not too sure the course is right for you? No problem! Check out our money-back guarantee.