Promotional Event Planning Course
Become a Promotional Events Specialist
Why Choose
QC Event School
QC's Promotional Event Planning specialization provides students with the most comprehensive training available to succeed in the corporate event industry.
- Personalized feedback & advice on your assignments from our top industry event planning experts
- Thriving virtual community to connect with other event planners, get feedback, and gain access to bonus material
- In-depth video case studies to give you an insider's look at high-profile promotional events
- Discounts and affiliations with top event planning software companies like Aisle Planner, Sample Board and more!
Hear From Students and Grads
We've helped 30,000+ students and graduates start their own successful event and wedding planning businesses!
“Attending an online school allowed me to learn at my own pace in the comfort of my own home. I was able to work full-time, train a young puppy, plan my own wedding, and travel with my now-husband.”
“The payment plans definitely made things easier for me. The tutors I had were great, helpful, and knowledgeable. I really enjoyed my time!”
“My experiences were 10/10 overall. As a QC Event School graduate, I would definitely recommend these courses!”
“It's a nice feeling to be able to hang both my certificates on my wall for clients to see. I think people get a sense of ease when they know you're a certified professional.”
“I can definitely say that I would not have gotten off to nearly as strong of a start, had it not been for my training through QC.”
“Having this background and knowledge really prepared me and made me more confident about my decision to start a business.”
Here's What You'll Learn
QC's advanced specialization course in promotional event planning will show you how to bring your career to the next level:
- Specialize in planning exciting events that help corporate clients promote new products and services and build brand awareness
- Develop a unique theme, atmosphere, and vision for events with your clients
- Use professional software and find inspiration from current trends in the promotional event field
- Work as an internal event planner at a company or start a new business
- Maximize the reach of your promotional events, from impromptu marketing campaigns to pop-up shops, and much more
Please note: This specialization course assumes a degree of knowledge in the corporate event planning industry. Students should have previous training in corporate event planning, or relevant work experience before enrolling in this course.
Promotional Events Specialist
Once you graduate from your online event planning course, you'll receive a certification and be able to use the designation of Promotional Events Specialist.
The certification cements your credibility as an established industry professional giving you a competitive edge in your local industry!
An International Team of Instructors
Meet Your New Promotional Events Instructors
QC is proud to work with leaders of the global event planning industry to develop our courses. Our international team of instructors bring diverse experience and skills to aspiring event planners around the globe.
Mark Cheplowitz
Mark Cheplowitz is an award-winning event planner and President of NYC-based Wizard of Ahs. Mark's event production work has taken him all over the world. Career highlights include planning the Super Bowl and the grand opening of the Rock and Roll Hall of Fame.
Alyssa Perna
Alyssa Perna, Principal of Experience Marketing and Events, brings over a decade of diverse event operations experience, including multinational conferences, festivals, fundraisers, and various social events.
Access an Exclusive Virtual Community Where Creativity Thrives
Be a member of QC's supportive Virtual Community where students and graduates can connect with mentors, share insights and grow together. Tap into free webinars where top event planners share industry secrets, and take part in lively discussions covering everything from your latest assignment to your next career move. We're here to inspire and enhance your educational journey.
Join us in shaping the future of the event industry.
Course Outline
The Promotional Event Planning specialization course is divided into three parts, each comprising separate training units.
- Discover the various types of promotional events
- Learn about the top jobs for promotional event planners
- Study new and exciting experiential marketing techniques
- Explore the unique aspects of the planning process and concept development for promotional events
- Discover a variety of marketing techniques to ensure you surpass your clients' goals
- Study the ins and outs of effective execution on the day-of your promotional event
- Learn how to measure event success by setting and evaluating goals
- Explore an in-depth case study discussing the Grand Opening of the Rock and Roll Hall of Fame
- Discover new trends in the thriving promotional events industry
- Learn how to integrate new technology and innovative features into your events
- Discover the many different types of promotional events and the various scales they can take
- Dive into a high-profile case study discussing Maserati's “One of 100” Event
Have Questions About the Course?
Don't hesitate to reach out to our dedicated student support team for guidance and support. Your success is our priority!
Contact UsFrequently Asked Questions
A promotional event planner specializes in organizing events that market or promote a product, service, brand, or organization. These events are designed to boost visibility, attract new customers, and drive sales. As a promotional event planner, you may coordinate:
- Product launches
- Store openings and brand activations
- Press and media events
- Corporate sponsorship events
- Trade show exhibits and promotional booths
- Pop-up experiences and influencer events
You'll be responsible for planning the event concept, managing logistics, coordinating vendors and brand reps, and ensuring the experience aligns with the client's marketing goals. Your work helps create memorable brand impressions that generate real business results.
According to the Bureau of Labor Statistics, the average promotional event planner salary is over $62,280 per year. The global corporate event industry is estimated to be worth over $325 billion. With the right training, you can start building your career and claim your share of the industry in under 1 month!
No degree or license is required! QC's Promotional Event Planning course teaches you how to manage brand activations, product launches, and high-impact promotional events—without the cost of a college degree.
To enroll, you'll need either prior training or relevant experience in corporate event planning, as this advanced course builds on foundational event planning skills.
Upon graduation, you'll earn the Promotional Events Specialist (PES) certificate—an industry-recognized credential that shows clients and employers you have the expertise to plan exciting, results-driven promotional events and stand out from the competition.
QC's online Promotional Event Planning course is completely self-paced, so you can learn on your own schedule. Many students complete the course and earn their certification in less than one month!
Prefer to move more slowly? You'll have a full year to complete your assignments and graduate with confidence.
Yes! QC Event School is accredited by the Better Business Bureau (BBB), holding the highest possible A+ rating and a 100% positive consumer ranking. QC Event School is also recognized by the International Live Events Association (ILEA) for maintaining a high standard of education in the event industry.
With more than 40 years of experience in distance education, QC is trusted by students around the world. Our event planning programs are recognized by several respected industry associations, making QC a reliable choice for building your career in event management.
Ready to start your event planning career?
Become professionally certified with QC's online event planning training
Enroll Today