Business

10 Creative Social Media Ideas for Event Planners

Maintaining a strong social media presence is like running a marathon. You start out strong, but somewhere along the way you’re bound to start losing steam. The sheer pace of content creation and posting what social media demands is exhausting for all business owners—including event planners.

Linking to your blog posts, adding new pictures from recent events, sharing industry-related news… While all of these strategies are useful, a good social media presence means mixing up your content once in a while. Get your followers engaged with these 10 creative social media ideas!

1. Go behind-the-scenes

When it comes to your business, all your clients get to see is the tip of the iceberg. Show your followers what it’s like to be you by snapping a quick behind-the-scenes photo with a casual caption. A picture of your desk, office, agenda, or morning coffee is a simple way to add a little personal touch to your social media profiles. Take it a step further with a shot of you setting up for an event or deciding between event décor with a vendor.

2. Revive an old blog post

Pick out a post that did well last year and re-share it to remind your followers it’s still kicking around. Need an excuse? Pull out an old blog to share for a #ThrowbackThursday post or wait till the time is right to revive something seasonally appropriate.

3. Share something that’s unrelated to your business…

… but totally fits with your brand. An inspirational or cheeky quote, a beautiful landscape, a well-designed room or trendy new product—these can help build your brand and appeal to your followers. Are you over the moon with your new Kate Spade purse? Charmed by a meal you ordered that matches your brand’s colors to a T? Snap a photo and share it on your Instagram.

4. Share a resource

Show you’re an authority in the event planning industry by sharing tips or resources for your followers (like this handy Engagement Rings 101 infographic!). Do you specialize in weddings? Share a wedding planning timeline to help out anxious brides. Does your business plan charity galas? Link to some cool new online fundraising tools.

5. Tag a client, venue, or vendor

Share a little of your life and increase engagement with other users by tagging clients, venues, or vendors. Tag latest bridal client and a local bridal boutique in your Tweet about wedding dress shopping, or tag a local caterer to compliment their new logo. Of course, if you’re going to be including your client’s name, social media handle, or photos in any posts, you’ll need their permission first.

6. Start a series

A good series is a social media goldmine because it lets you riff off one broad idea almost infinitely. Share tips on being a good guest once a week, or post a picture of a new flower arrangement every day. Bonus: This idea combines easily with anything else on our list for a trusty source of engaging content.

7. Celebrate a weird holiday

April 8th is Draw a Picture of a Bird Day. Why? We don’t know—but the offbeat quirkiness of the day is sure to grab your followers’ attention. Take a look through a site like Days of the Year for strange holidays you can work into your business. For instance, World Baking Day (May 17th) is the perfect day to post a wedding cake photo from your portfolio.

8. Post an employee profile

Introduce that new event planner, assistant, or intern to your social media followers with a photo and a few quick facts. Still working solo? You could do a shout-out to the virtual assistant, graphic designer, web designer, or other contractor who helps you out with your work.

9. Ask their opinion

Are rustic barn receptions in or out? What about mismatched bridesmaid dresses? Is serving a house cocktail better than an open bar event? You’ve got your own opinions, but find out what your followers think. Trends are constantly coming and going in the event and wedding planning world, so you’ve got an infinite bank of content that’s sure to get your followers engaged.

10. Reach out to an industry pro

Is there a vendor, venue owner, or even another event planner you’ve always admired? Tag them in your post and try to get a conversation started. Sure, it’s intimidating, but the worst that can happen is that you won’t get a response. Put yourself out there!

Now you know what to post—but where should you post it? Check out our guide to social media for event planners for tips!

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