10 Creative Social Media Ideas for Event Planners
Maintaining a strong social media presence is like running a marathon. You start out strong, but somewhere along the way you’re bound to start losing steam. The sheer pace of content creation and posting what social media demands is exhausting for all business owners—including event planners.
Linking to your blog posts, adding new pictures from recent events, sharing industry-related news… While all of these strategies are useful, a good social media presence means mixing up your content once in a while. Get your followers engaged with these 10 creative social media ideas!
1. Go behind-the-scenes
When it comes to your business, all your clients get to see is the tip of the iceberg. Show your followers what it’s like to be you by snapping a quick behind-the-scenes photo with a casual caption. A picture of your desk, office, agenda, or morning coffee is a simple way to add a little personal touch to your social media profiles. Take it a step further with a shot of you setting up for an event or deciding between event décor with a vendor.
2. Revive an old blog post
Pick out a post that did well last year and re-share it to remind your followers it’s still kicking around. Need an excuse? Pull out an old blog to share for a #ThrowbackThursday post or wait till the time is right to revive something seasonally appropriate.
3. Share something that’s unrelated to your business…
… but totally fits with your brand. An inspirational or cheeky quote, a beautiful landscape, a well-designed room or trendy new product—these can help build your brand and appeal to your followers. Are you over the moon with your new Kate Spade purse? Charmed by a meal you ordered that matches your brand’s colors to a T? Snap a photo and share it on your Instagram.
4. Share a resource
Show you’re an authority in the event planning industry by sharing tips or resources for your followers (like this handy Engagement Rings 101 infographic!). Do you specialize in weddings? Share a wedding planning timeline to help out anxious brides. Does your business plan charity galas? Link to some cool new online fundraising tools.
5. Tag a client, venue, or vendor
Share a little of your life and increase engagement with other users by tagging clients, venues, or vendors. Tag latest bridal client and a local bridal boutique in your Tweet about wedding dress shopping, or tag a local caterer to compliment their new logo. Of course, if you’re going to be including your client’s name, social media handle, or photos in any posts, you’ll need their permission first.
6. Start a series
A good series is a social media goldmine because it lets you riff off one broad idea almost infinitely. Share tips on being a good guest once a week, or post a picture of a new flower arrangement every day. Bonus: This idea combines easily with anything else on our list for a trusty source of engaging content.
7. Celebrate a weird holiday
April 8th is Draw a Picture of a Bird Day. Why? We don’t know—but the offbeat quirkiness of the day is sure to grab your followers’ attention. Take a look through a site like Days of the Year for strange holidays you can work into your business. For instance, World Baking Day (May 17th) is the perfect day to post a wedding cake photo from your portfolio.
8. Post an employee profile
Introduce that new event planner, assistant, or intern to your social media followers with a photo and a few quick facts. Still working solo? You could do a shout-out to the virtual assistant, graphic designer, web designer, or other contractor who helps you out with your work.
9. Ask their opinion
Are rustic barn receptions in or out? What about mismatched bridesmaid dresses? Is serving a house cocktail better than an open bar event? You’ve got your own opinions, but find out what your followers think. Trends are constantly coming and going in the event and wedding planning world, so you’ve got an infinite bank of content that’s sure to get your followers engaged.
10. Reach out to an industry pro
Is there a vendor, venue owner, or even another event planner you’ve always admired? Tag them in your post and try to get a conversation started. Sure, it’s intimidating, but the worst that can happen is that you won’t get a response. Put yourself out there!
Now you know what to post—but where should you post it? Check out our guide to social media for event planners for tips!
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awesome ideas!
GREAT IDEAS!
I especially like the pic of work space, the weird holiday, and tagging the client, venue or vendor.
finally i got very helpful information about blog!! thank u!! now i can do it!!
I love reading the Pointers For Planners blog. They have such great ideas.
I’ll definitely be adding this to my “Tips” section of my notebook. Thank you!
I love the behind the scenes! I do those from time to time and they get the most engagement out of all of my posts. 🙂
Great ideas! I’ve been wondering how to make my social media footprint better! Thank you!!
This blog is very helpful! Great blog!!
Awesome! I hadn’t considered starting my own series like 30 dresses in 30 days fro bridal inspiration. Thanks for the post.
I like the work space idea, as well as tagging clients and vendors. Just have to remember to give credit where needed if its not your own work and your reposting a picture of their work.
Behind the scenes are awesome! I love to see those sorts of things. I also love to see things that are not about peoples businesses.
These are great suggestions that I recognize other businesses weaving into their marketing.
These are great ideas! It adds a personal touch to your business.
I really needed to read this! i suck at social media! Thank You!
Using social media as a marketing tool is almost imperative in this day in age… Great tips on how to use social media marketing correctly! Especially the bit about posting something unrelated but fitting to your brand… Branding can make or break a business! Awesome blog post.
These were really great tips! Glad to know I’m already on the right track by using a few of them already. Will start shouting out vendors that I work with as I do not have an in-house team just yet. Thanks again!
Brilliant ideas! I’m so excited to start using some of these as I start my career in this field, Thanks!
Great ideas! Great way to represent your personal self through your professional social media avenues! I’m sure it makes you much more relatable to clients! and potential clients!
some really greats ideas, especially for those new to the business, great stuff *thumbs up* 😀
love the ideas! the “behind-the-scenes” idea is my favorite and what I seem to post the most of!
These suggestions are very helpful! I will start implementing some of them immediately!
This is really helpful, actually- I saved this link for future reference. Thanks for the ideas!
I love the idea of celebrating the weird holidays! I would have never thought of this idea in order to activate the social media buzz even more. I think this would be a good idea the first couple of years in order to get more posts and show more of the business owners personality and creativity outside of the planning world! Great post and love the article!
This article is great because it introduces fun ways to keep clients and potential clients informed about what you’re working on.
I love the “going behind the scenes point”, Often enough, ( I am guilty too) we don’t realize how much effort and time is put into a service! Tagging a client or vendor is also a great way to not only promote, but support each other! Absolutely love this blog post.
Great article! I’m definitely going to do the weird holidays one. And I do have a new Kate Spade bag so maybe I’ll do that too! LOL 🙂
I’ve just been hired to handle the marketing for two separate events, and this includes social media. This is hugely helpful for me, thanks!
Love the ideas.
These ideas are awesome! So excited to start this new journey!
Love these ideas! To be considered for sure.
These are great ideas to keep our social media streams refreshed! Definitely going to try using a few of these ideas.
Awesome read, I loved reading this. Really great ideas!
I like the Go behind the scenes idea, and the share something unrelated to your business idea. These are both ways for clients and potential clients to get to know you a little better and gain some insight into your personal taste and style.
Such great insight and tools, “start a series” so many ideas came to mind especially regarding weddings.
I love these tips. A few I have thought of in the past that have been refreshed in my mind. I really like the idea of snapping a behind the scenes shot. I think writing an entire “article” on your clients wedding (with their permission) would be a great way to showcase your work, the clients special day & build credibility.
I love these tips. I will have to try to remember them. I don’t yet need make use of these tips, but soon enough I will.
I love reading all these helpful tips!
Thank you!
Love getting new ideas! Thanks for sharing with us.
This is extremely helpful, I’m glad I chose QC career school, I’ve learned a lot of helpful tips and am meeting possible vendors because of the course. I’m excited to keep moving forward, learn more and move forward with my own business. Thank you !!
I love all of these ideas, they’re very useful and I’m going to write all of them so I can remember to use them in the future! 🙂
Great informative blog…. very interesting
Great ideas! Thank you!!
Great ideas! I can definitely relate to the feeling of running out of content for my social media pages! These tips will definitely help me to get some nice new content to share with my clients! I definitely think marketing your business in an effective way is so important. Before starting my business I had a basic knowledge of this, but after taking my QC online event planning courses I learned soooo much more! I feel way more confident now.
Hi Nicole,
We definitely agree! Social media has been such a game-changer in the event and wedding planning industry, but even the best content creators out there can get stumped sometimes and hit a creative wall. We’re so happy to hear that this article gave you a few ideas to use in your own marketing strategies! 😀 Thank you for sharing such kind words about QC Event School as well. Our goal is to give you the tools you need to truly succeed in the professional world, so to hear that your training helped make you more confident absolutely makes our day! xx
All the best,
Sarah
The QC Team
Who doesn’t love scrolling through their timelines all day! Even though I know that being active and engaging on social media is great for my business, I still for some reason push social media to the side. I often struggle with coming up with fresh and creative ideas of things to post. I never thought of posting some of the behind the scenes work that I do daily. This is something that I will definitely add to my list of creative posts.
We’re very happy to hear that you found some useful tips and tricks from this article, Shawniece! 🙂 We agree, it can sometimes feel a bit tricky to constantly come up with new, refreshing social media content. This is why we feel it’s so important to shed light on some of the unknown (but extremely effective) ways to get inspired and create original content! The behind-the-scenes posts are an especially fun idea, and we LOVE that you’re thinking of incorporating this into some of your own social media content. 🙂
Thanks for reading! xx
All the best,
The QC Team