Category: Business

When you’re launching your business, your website is a crucial element that you don’t want to neglect. Your blog is a key part of how users will find your site.

You might think that a client who praises you to the skies and back, would also be ready to pay you in a reasonable way and on time. Not so fast...

Marketing to Clients As an event/wedding planner, you’ll be involved on both sides of the marketing fence: Business to Customer (B2C) and Business to Business (B2B). The first is your traditional marketing to clients. The second is marketing yourself to other businesses who can help you succeed (vendors, etc.) Let’s start with marketing to clients. […]

Part 2: Building your Brand You have an angle, and you have registered your business name. Now it’s time to get serious. Building your own brand can be tons of fun and can attract some real attention if done right. Before diving into building your website, business cards, marketing collateral, etc., remember this one fundamental: […]

Event and wedding planning is a tough sell. You have to get noticed in order to get clients. Many new and aspiring event/wedding planners struggle with this area of the business… even more than the actual planning itself! In this series, we’ll look at the different requirements to building a professional brand, marketing yourself to […]