Event planner portfolio building tips

Building Your Event Planner Portfolio

A portfolio, when used correctly, is your greatest sales pitch. It won’t directly land you a client, but if inquirers like what they see, you may have an opportunity to establish a connection.

You can’t have a successful wedding planning business if you don’t have a stunning portfolio. Thankfully, most wedding planner and event management courses heavily emphasize the portfolio-building process. Even if you’ve made great strides in building a portfolio, there’s always room for improvement. You should be constantly curating and adding to your portfolio throughout the year. Keep this in mind, though: you could have a beautiful set of photos, but if they’re not cohesive or reflect your brand image correctly, they may not lead to securing real projects.

In this short video, QC Tutor and Expert Planner Candice Coppola explains how to build a portfolio that tells a story and gets you noticed!


Here are some key takeaways from the video!

Your Website

Your company’s website should host your portfolio. Try to separate the portfolio into different types of events so visitors can quickly find what they’re looking for. For example, Candice has her portfolio separated into three categories: Weddings, Celebrations (parties), and Styled Shoots.

In Candice’s opinion, there’s no need for a print portfolio (although they are nice to have). An online portfolio should be sufficient for most planners. There’s been a shift to hosting portfolios on Pinterest, Instagram, or even on The Knot. These are great platforms to advertise yourself and your services, but you should still have a central, dedicated website. Adding to the client experience, it shows interested parties your work as part of a cohesive brand. Potential clients can easily locate your services, price structures, and contact information after falling in love with your work. Ensure your website is clean, aesthetically please, and easily navigable.

Need some more tips on building a website? Check out this article: Building Your Website: What You Need to Know

Tell a Story

You can feature anywhere between 35-40 pictures from a single event. Try to organize these pictures in a sequence that tells a story about the event. You’ll want to also include a full write-up of the event, describing the event in your own words.

Clients want to identify with people in your photos!

You can use stock photography when just launching your wedding planning career to promote your services

When looking at your portfolio, clients will look for people who look like them. No, they’re not looking for doppelgangers! When clients see events with a similar style to what they want, taking place at their ideal venue, and featuring clients they can relate to, they’ll become more engaged with you and your services. They’ll know that you have the chops to bring their vision to life. At the end of the day, if they can see themselves at your event, then you can expect a call!

Check out these helpful tips on how to build a client base!

Keep It Legit

When first starting out, if you don’t have any images of your own work for your website, it’s okay to use stock photography. But stick to images of items that suggest a particular theme. For example, try using close-up pictures of floral arrangements, wedding bands, balloons, etc. Don’t use photos of full venues or that feature people if you hadn’t worked on that (or any) event. You want everything including your name, logo, colors, website user interface, and portfolio to reflect your brand. Being associated with a particular aesthetic allows you to come to the forefront of people’s minds when they think about hiring a professional event planner.

It’s important that clients know what they’re getting into. Candice suggests including a clause in your client contract that specifies your company’s right to use event photographs in any way you see fit. Be transparent about where you may want to use these photos. Your online portfolio, social media, advertising mediums, etc. They’ll be much more likely to acquiesce when you let them know when and how you’ll use their photos and that you’ll attribute their event when possible. Clients must agree to this clause before you can use their photos.

Finally, be sure to have your photographer’s full support in posting his/her photos. Some will only ask in return that you credit their work or refer clients their way. Either way, never post photos taken by a professional photographer without his/her express consent!

Nothing Beats Confidence

confident certified event coordinator and event planner

When first starting out in the event planning industry, you may not have a lot of past work in your portfolio to fall back on. That’s okay! You can definitely try organizing a styled shoot to gain  traction. You’ll coordinate with other stakeholders who are fresh-faced and ambitious. Not only will this be great practice in coordination, but trading skills and final photos ultimately benefits everyone involved.

In the end, what matters most is that you’re confident in your own abilities. Even if you’ve never thrown a pirate-themed wedding celebration or dipped your toes in community holiday party planning, do your best! Be upfront about your shortcomings, but always assure them how you’ll work extra hard to achieve their vision. Clients will respond to your self-confidence more than anything else.

Besides an amazing event planning portfolio, you’ll also need great service packages. Find out how to package your event planning services to earn more money!

12 responses to “Building Your Event Planner Portfolio”

    Gladys says:

    Thanks a lot . I like this. I call it building my confidence. Stage one.

    David Ferguson says:

    Great article and some great tips!

    sandra slaughter says:

    wonderful article and gave me some very good ideas for the business

    Shanekia says:

    I have been having trouble building my portfolio. It has been a struggle but with these tips I can get on the right track

    Nora says:

    As a beginner, I learned a lot from this article. I got the idea but sometimes it’s hard to put it together when you don’t know where to start. thanks for the tips and guides from your own experiences.

    Jovan says:

    thank you so much! I have always been the one that everyone asked to help plan or host an event and even though I love helping I would also like to get paid! this has show me that I don’t have to start out as big as I want to and to just take it a step at a time!

    This article was extremely helpful for me. Thanks a lot.

    Such good information, thank you! Can’t wait to start my courses and get to building my portfolio.

    Ann-Marie Mercurius says:

    Thanks for the insight it was very helpful.

    Leila says:

    I woul like to build my portfolio as a wedding planner with 23 years experience but I need to get help

    Katie Deck says:

    Hi Leila! If you’re looking for advice on building a great wedding portfolio, you can read these articles to help get you started:


    We hope this helps! 🙂

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