Planning Tips, Your Event Career

7 MUSTS to Include In Your Event Planning Portfolio

All event and wedding planners have a professional portfolio. Period. However, not all event planners will have a complete and good portfolio!

Your event planning portfolio is a reflection of yourself and your business, which means it needs to be meticulously put together. It should showcase your abilities, skills, and successes in the industry, as well as your organization and efficiency in the event planning world.

Land more event planner jobs by adding these 7 musts into your portfolio!

1. Client Testimonials

wedding couple photoshoot on grass

One thing that many professional event planners, wedding planners, designers, and even photographers forget about? Including testimonials in their portfolios! This is a small addition that can mean the difference between landing an event and being passed by.

Having customers review your services will benefit you in multiple ways. First, your confidence will soar, and you’ll be ready to work harder on every event. Second, you’ll be able to include testimonials on your website, in your portfolio, and you can even ask customers to write their review on Facebook! After all, online is the first place clients will go to research your business. Finally, customer reviews build your credibility as a professional event planner – which we all know is hugely important!

Adding a testimonials page to the end of your portfolio attests to your ability to put plans into place and host incredible events. The best reviews will speak to your professionalism, responsibility, and follow-through.

2. Client References

Similar to testimonials, including references in your portfolio will provide potential clients with an outside source. Your references should agree to be used as references (their contact information is vital!), and they should be professionals in the industry. A local florist or caterer you’ve recently worked with on an event is a perfect reference for your business.

florist vendor contact

Just as with any job, employers want to know you are a professional and trustworthy character. Providing references allows you to dismiss any doubt or worries that have built up in your client’s mind!

Pro Tip: Offer to be a reference for other professionals, and they’ll be happy to return the favor!

3. Agreements & Contract Templates

Before getting into all the inspiring photographs and dazzling decor designs you’ve created, be sure to show your clients that your event planning services are not to be played around with. This isn’t to scare them, of course, but you do need to be up-front about contracts and each party’s responsibilities if you are hired.

A simple way to do this is by providing a visual template! Speaking of contracts and clauses can become harrowing if your clients have never worked with an event planner before – dismiss these fears by showing how your contracts work. It’s the agreements made in person, written on paper, to protect both you and your client.

Easy peasy!

4. Timelines & Budget Templates

Just another way to provide a visual explanation about how your services work! Clients will expect you to have strict plans in place for timelines and budgeting – show them how you do this by including templates in your portfolio. This provides insight into your planning process, and lets them know what to expect on the journey to the event!

event planning table decor

5. List of Event Planning Services

If your portfolio doesn’t include a complete list of your event planning services, pricing, and packages, you should re-evaluate your layout! And we know that some event planners prefer to have these in separate folders, but it’s easier for your clients to see if everything is in one place.

Depending on your personal tastes and the length of your portfolio, you may or may not want to include pricing. However, we strongly recommend having a printed pricing system with you at all times!

6. Event Designs

Now for the fun part of building your event planner portfolio: adding gorgeous shots of your work! From florals to centerpieces to table settings to ceremony décor, you get to choose your best event designs to include. And remember, always use professional, high-quality photos!

Keeping your portfolio organized, yet diverse, is essential in landing multiple event planning gigs. You have to show clients what you can do to cater to their style! As such, every event planner should try to include the following:

Event Decor

tablescape for event planner decor

As an event planner, you’ll have your fair share of styling and designs to work on. It’s important that you show your creative abilities and knack for unique styles through images of event décor. Yes, your vendors play a big part in creating and styling the décor – but you’re the one who created the concept! Show off close-ups of centerpieces, table settings, altar decorations, and venue décor to provide detailed examples of your designs.

As a side note, always credit vendors and photographers for their contributions!

Event Planning

Events come in all shapes, sizes, and types – and this means you need to show your adaptability through your portfolio. Try to show various events, such as corporate or celebrations, to demonstrate your range of experience in the industry.

Not all clients will want a big event, so it’s important to show that you can also pull off an amazing 20-person gathering!

Wedding Planning

Weddings are one of the most profitable gigs for event planners to land. Not only are they high-profile, they easily lead to referrals and new contracts. However, there are a lot of wedding planners out there, so you need to show people why you’re the best!

happy couple intimate moment at wedding photoshoot

This section of your portfolio – especially for specialized wedding planners – needs to be pristine. You need to show off your best wedding designs, catering to each couple’s specific wants and needs, as well as their guests.

Bonus Tip: A glowing testimonial from wedding clients will mean you truly care about your clients and are able to give them the best day of their lives!

7. Business Contact Information

Without your contact information, how are customers meant to hire you? In addition to having your business contact info on your website, social media, and on business cards, you should include it in your portfolio. As a front page, this adds professionalism and reliability to your entire event planning portfolio!

You should also mention any certifications in your portfolio. Check out the pros and cons of earning an event planner certification!

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