The Top 10 Tips To Market Your Wedding Planning Business
As a wedding planner, it’s important to know how to market your business in order to attract potential clients. Of course, there are many different ways to do this! That’s why today, we’re going to break down the top 10 tips to market your wedding planning business.
By following these 10 essential tips, you’ll be able to reach more people interested in hiring a wedding planner… And in turn, increase your chances of getting hired for more weddings!
PRO TIP: Before we get started, do you first know how to become a certified, professional wedding planner – even with no experience? If not, make sure to check out our Ultimate Guide to learn how to become one in 6 simple steps!
What Is The Target Market for Wedding Planners?
In order to properly market any business, you first need to understand who your target market is. This is the group of people that you’re going to be targeting with your marketing efforts.
For wedding planners, there are a few different options for target markets. You can choose to focus on a certain type of client, like budget-conscious brides or destination weddings. Alternately, you can choose to market to a specific location or region. Once you’ve decided on your target market, you can start tailoring your marketing efforts to reach them more effectively.
Ultimately, they will all share one vital thing in common: they’ll require your services in order to bring their dream wedding to life!
Marketing for Wedding Planners: How To Sell Yourself as a Wedding Planner
If you want people to hire you as their wedding planner, you need to be able to sell yourself and your business. This can be a challenge, especially if you’re just starting out!
One of the best ways to sell yourself is to start your career with a professional certification under your belt. This will show potential clients that you’re serious about your profession, and that you have the skills and knowledge necessary to help them plan their big day. Not to mention, a proper education will ensure that when you start your career, you’re a true subject-matter expert.
In addition to being certified, you should also have a strong portfolio of work that you can show to prospective clients and/or employers. This can include things like photos of previous weddings you’ve planned, testimonials from happy clients, and press mentions. Your portfolio will be critical to your long-term success, as it will help you stand out from the competition and highlight your exceptional skills.
Interested in getting professionally trained and certified? Check out QC Event School’s self-paced, online Event & Wedding Planning Course! You can become an International Event and Wedding Planning Professional™ (IEWP®) in as little as 3 short months!
How Do Wedding Planners Get Clients?
Now that you know who you should be targeting with your marketing efforts, it’s time to start thinking about how you’re going to reach them. There are a variety of different ways to market your wedding planning business, and we’ll go over some of the most effective methods below…
10 Tips To Market Your Wedding Planning Business
Tip #1: Get Involved in The Local Wedding Community
One of the best ways to market your wedding planning business is to get involved in the local wedding community. There are a few different ways you can do this…
First, you can join a local organization for wedding professionals, such as a trade association or Chamber of Commerce. This is a great way to network with other wedding vendors in your area, and to get your name out there.
Next, you can also volunteer your time or services to a local charity or non-profit organization that plans weddings and/or events. This is a great way to give back to the community, while also getting some valuable experience (and exposure) under your belt.
Finally, you can participate in local bridal shows or expos. These events are a great way to meet potential clients face-to-face. Plus, you get to show them what you’re all about. It also helps that they’re usually a lot of fun to attend!
Tip #2: Get Listed on Local Wedding Vendor Directories
Another great way to market your wedding planning business is to get listed on local wedding vendor directories. These online directories are a great resource for brides and grooms-to-be, as they provide them with a one-stop-shop to find all the vendors they need for their big day.
In order to get the most out of this marketing tactic, be sure to create a listing that’s both informative and visually appealing. Include high-quality photos, as well as detailed information about your business and services. You should also make it a point to regularly update your listing, so that it always features the most up-to-date information.
Which Directories To Focus On
Some popular wedding vendor directories to get listed on include (but aren’t limited to):
- The Knot
- The Bridal File
- Beachy Bride
- Reception Halls
- Wedding Wire
- Wedding Mapper
- The Aisle Wedding Directory
- Forever Bride
Tip #3: Get Listed on Business Directories
In addition to wedding-specific directories, you should also focus on getting your business listed on general business directories. These are websites that list businesses in a specific industry or niche. They’re a great way to generate leads and boost your visibility online!
Some popular business directories to get listed on include (but again, aren’t limited to):
- Google My Business
- Google Maps
- Apple Maps
- Bing Places for Business
- Trip Advisor
- Angi (formerly Angie’s List)
- Your local Better Business Bureau (BBB) Chamber of Commerce
Tip #4: Market Your Wedding Planning Business By Gaining Real-World Experience
One of the best ways to market your wedding planning business is to gain real-world experience. After all, there’s no substitute for actual experience when it comes to weddings!
The best way to gain experience is to start working with clients as soon as possible. You can begin by planning small, intimate weddings for friends and family members. You can also collaborate with other professionals in your area by putting together a stylized photoshoot.
Then, as you get more comfortable and confident in your abilities, you can start taking on larger weddings.
Another great way to gain experience is to shadow or apprentice under an experienced wedding planner. This will give you a chance to learn the ropes from someone who knows the ins and outs of the industry. Not to mention, it can’t hurt to have a little bit of mentorship along the way!
PRO TIP: Stylized photoshoots are an excellent way to build up your professional portfolio – especially at the beginning of your career! And another great way to develop your portfolio is to take QC Event School’s Accelerate Your Business Workshop, too!
Tip #5: Maximize Social Media
Nowadays, social media is an essential tool for marketing just about any business – and your wedding planning business is no exception!
The great thing about social media is that it’s incredibly versatile. You can use it to share photos and updates from recent weddings, post helpful tips for brides and grooms-to-be, announce special promotions or discounts, and so much more.
Not sure where to start? Here are a few popular social media platforms that you should definitely be utilizing:
- Blogger / WordPress
Tips for Maximizing Social Media
Here are 3 quick tips to help you make the most out of social media:
- Be Consistent: One of the most important things you can do is to be consistent with your postings. Try to post new content on a regular basis, so that your followers always have something new to enjoy.
- Be Engaging: Another important thing to remember is that social media is all about engagement. In order to build a strong following, you need to interact with your fans and followers as much as possible. Respond to comments and questions in a timely manner, and make an effort to start conversations.
- Use High-Quality Images: Finally, don’t forget that people are visual creatures! Make sure to use high-quality, original images whenever possible. This way, your posts will stand out from the rest.
Tip #6: Create a Website For Your Wedding Planning Business (And Optimize It For Search Engines)
First thing’s first: you’re going to need an official website for your wedding planning business. This is because potential clients will almost certainly look you up online before they decide to book your services.
Your website is essentially your digital business card. It’s a way for you to showcase your work, list your services, and give potential clients a taste of what it would be like to work with you.
Not sure where to start? This article by Forbes breaks down 10 easy steps for setting up a business website!
Optimizing Your Website
Next, if you want people to be able to actually find your website when they search for keywords related to your business, then you need to make sure it’s properly optimized for search engines.
Here are a few quick tips to help you get started:
- Choose The Right Keywords: When it comes to SEO (Search Engine Optimization), keywords are everything. Make sure to do your research and choose keywords that are relevant to your business and have a good amount of search volume. To learn more about SEO, check out Google Developer’s Starter Guide!
- Use Those Keywords Throughout Your Site: Once you’ve chosen your keywords, it’s important to use them throughout your website. For instance, you’ll want to utilize them in the titles of your pages, headings and subheadings, the body text, and even in the Alt text of your images.
- Get Links From Other Websites: In order for your website to rank high in search engine results pages (e.g. the first page of Google search results), you need to also have links from other websites. You can get these links by guest blogging, submitting articles to directories, or listing your site in business directories.
Tip #7: Invest in Marketing Strategies For Your Wedding Planning Business
Advertising is another great way to market your wedding planning business. There are a few different ways you can go about this:
For starters, you could invest in paid online ads, such as Google Ads or Facebook Ads. These work great if you want to target a specific audience, and they can be very effective in driving traffic to your website. Learn more about ad marketing here!
Another option is to place ads in local publications, such as wedding magazines or newspapers. This is a good way to reach people who might be planning a wedding in your area.
Lastly, you could also consider sponsoring local events related to weddings, such as bridal shows or cake-tasting events. This is a great way to get your name out there and attract potential clients!
Tip #8: Network, Network, Network
When it comes to marketing your wedding planning business, networking is key. This is because it’s all about building relationships with other people in the industry!
Some of the best ways to network include attending industry events, such as conferences or trade shows. These are great opportunities to meet other wedding planners and vendors, and to get your name out there.
Another option is to join a professional organization, such as the:
- Wedding International Professionals Association (WIPA)
- International Wedding Planners and Travel Agents Association (IWPA)
- American Association of Certified Wedding Planners (AACWP)
- The National Association for Catering and Events (NACE)
- Event Service Professionals Association (ESPA)
- American Planning Association (APA)
- International Live Events Association (ILEA)
Fun Fact: Did you know that QC Event School is ILEA-approved? It’s true – and you can learn more about this here!
Joining a professional organization is a great way to stay up-to-date on industry news and trends, and to network with other professionals.
Ultimately, some of the top benefits of active networking are:
- Meeting new people and making valuable connections
- Learning about new trends and technologies
- Finding potential business opportunities
- Gaining exposure for your wedding planning business
Tip #9: Offer Incentives To Your Wedding Planning Clients
A great way to market your business is by offering some sort of incentivized deal to your clients. After all, everyone loves to save money!
Some examples of incentives you could offer include:
- A discount for booking early
- Free consultations for new customers
- A complimentary service (e.g. a free floral design for their big day when they book their event decorating services with your wedding planning business)
- A percentage off the total bill
- Referral discounts
Remember: the sky’s the limit when it comes to offering incentives… So, get creative!
Need help attracting clients to your brand-new wedding planning business? Here are 6 ways you can build up your roster!
Tip #10: Get Some Press For Your Wedding Planning Business
Last but not least, another great tip to market your wedding planning business is to get some press coverage. This can be an awesome way to build credibility and attract new clients.
Here are just a few of the ways you can approach this:
First, you could submit articles to industry publications, such as wedding magazines or blogs. As a result, you’ll be able to get your name – and your business – out there.
Second, you can hold a press event, such as a grand opening for your new wedding planning business. By doing this, you can generate some serious buzz and even potentially attract media attention.
Third, you could also send out press releases whenever you have something newsworthy to share (e.g. when you land a big client or launch a new service). This is an easy way to get free publicity for your business!
PRO TIP: The above methods illustrate why business-savvy email campaigns are also super important in your success! If you’re new to the concept of email campaigns, check out Mailchimp’s Beginner’s Guide!
Marketing Your Wedding Planning Business: Final Thoughts
And there you have it – the top 10 tips to market your wedding planning business! By following the advice in this article, you’ll be well on your way to attracting new clients and growing your business for years to come.
Do you have any other questions about marketing your wedding planning business? Let us know in the comments below!
Thanks for reading, and as always, happy planning!