woman increasing event planner salary by getting online certification

Can Professional Training Boost Your Event Planner Salary?

Looking for ways to boost your event planner salary? QC Student Ambassador, Nicole Thielmann, is here to reveal one critical way to increase your income! The proud owner of Willow North Events, Nicole has graduated from QC Event School’s Event and Wedding Planning and Destination Wedding Courses. With a long list of happy clients, her business specializes in social events, weddings, and handmade event decor. 

Why is Professional Training Important?

Professional training in any industry is extremely important. Not only does it provide you with a deep understanding of your field of work; it also makes you stand out from the crowd. This is no different in the event planner industry.

When I decided to become an event planner, I knew that the first thing I needed to do was obtain professional training. Even though event planners don’t technically need to be certified, I decided it was the right choice for me, regardless. Part of the reason that I decided to seek professional training was to increase my event planner salary. I also wanted to add a reputable certification to my resume. I envisioned myself as the client seeking an event planner, and I knew that I would feel way more comfortable hiring someone who had a professional certification on their resume, rather than someone who did not.

wedding table decor

Professional training is important for both aspiring and working event planners. If you’re already extremely organized, meticulous, and passionate, then you’re on the right track. However, professional training can help you refine your overall skill-set. A proper education will teach you valuable information that simply can’t be found anywhere else.

Even if you’re already a seasoned event planner, it’s important to continue your education and keep up with the ever-changing industry. For example, COVID-19 has completely changed the way we run events. So, professional training in virtual events might be a great option. This way, you can keep your business on top of industry standards.

Having professional training under your belt can boost your event planner salary AND provide you with the business training needed to effectively run a successful business.

6 Reasons Why Training Can Increase Your Event Planner Salary

1. You’ll stand out in a competitive market!

As I mentioned earlier, having a certification isn’t required to work as an event planner. This means that some of your competitors might not have professional training. However, if YOU have a reputable certification, you can get a one-up on the competition. Ultimately, this will lead you to more clients. If you have more clients wanting to hire you, it means you will have a higher profit for your business.

More clients equals a better event planner salary!

woman shaking hands with couple

2. Potential clients and employers will be impressed!

Not only will prospective clients be attracted to your professional qualifications – potential employers will be as well. You can further build on your resume by offering specialized services. By taking an Advanced or Specialty course, you can develop a unique niche.

You can also potentially offer services that other planners in the area don’t offer (i.e. corporate planning, destination or luxury wedding planning, festival planning, etc.). These services can be priced higher due to their relative rarity. Specialties can be a great way to increase your event planner salary and dominate a desired niche of the industry!

3. You can raise the prices of ALL of your services!

As we’ve discussed, with professional training comes more clients. You’ll then be able to boost your prices to reflect your skills and training. And if you’re a seasoned event planner looking to continue your training and add to your skill-set? You can also increase the prices of all of your other services! After all, your continued education is reflecting time and money invested. It also indicates an advanced skillset!

4. You’ll be business-savvy!

With proper training, you’ll not only know how to launch a successful business; you’ll know how to put the right strategies into place in order to KEEP your business successful. This can include knowing how to set competitive rates that won’t scare away potential clients. You’ll also have a better understanding of contracts, as well as the importance of insurance. Having this knowledge can save you a lot of money and headaches – and ultimately help boost your overall event planner salary as well!

using social media to boost event planner salary

5. You’ll learn how to maximize social media!

Professional training will teach you how to properly market yourself online, using social media and other digital platforms. This can maximize your exposure to potential clients and increase your chances of getting more bookings – meaning a higher profit for your business. Remember: you may be the best event planner out there, but if people don’t know you exist, you’ll never get clients. Social media is HUGE!

6. You’ll be able to take your event planner services online!

Through QC Event School’s Virtual Events Training, you can learn how to offer clients virtual event planner services. Knowing how to provide digital services will allow you to continue working – even during a global pandemic! Virtual services are great to add to your business in general, because they open you up to an even larger clientele (such as long-distance clients). But in the midst of COVID-19, it can help you continue to increase your event planner salary even during social distancing.

How My Professional Training Has Helped Me Increase My Event Planner Salary

My professional training with QC Event School has helped me boost my income in many ways. It’s provided me with proper credentials that I can proudly display on both my resume and my website. It has also helped me gain more confidence as an event planner. Without my professional training, I wouldn’t have felt as prepared to start my business, network, and seek clients the way I do now.

You need to do a lot of networking as an event planner, which means knowing how to confidently present yourself to others. I don’t think that I would have been comfortable calling myself an event planner without having professional training behind me. Now I can wow my clients, vendors, and venues with my knowledge and confidence. This in turn provides me with references from my network and positively impacts my bottom line.

If you’re looking to increase your event planner salary, or you’re just starting out in the industry, I absolutely recommend QC Event School. You’ll learn everything you need to know about the industry! Your one-on-one direction from your assigned tutor will help you grow, and you’ll have access to a community of event professionals that can help you every step of the way.

Today, we’ve looked at 6 ways that professional training can help boost your salary as an event planner. But when it comes to where you should get this training, QC Event School is definitely the way to go.

Thanks for reading! If you know of any additional reasons why professional training can boost an event planner’s salary, I encourage you to leave a comment below. And as always, I look forward to connecting with you in the Virtual Classroom on Facebook!

Ready to start the career of your dreams? Enroll in a QC Event School course today and graduate in as little as 3-6 months!

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