Choosing a Name for Your Event Planning Business
After graduating from your wedding and event planning courses, you’re ready to start your own business! Now, choosing a name for your event planning business shouldn’t be a spur-of-the-moment decision. After all, a great name can carry a business to success.
So, it deserves some serious contemplation! Yes, many of the business-greats have already claimed the punny names out there – but don’t lose hope! We’re going to give you a rundown of everything you need to know about choosing the perfect business name.
So, let’s get started!
What’s in a Name?
A lot, actually! According to Forbes, people make up their mind about a business brand in approximately 7 seconds. That’s not a lot of time, so make it count!
Whether you like it or not, your business name will be the first impression your potential clients receive. Meaning, you’ll want to choose a name that’s relatable, punchy, and/or interesting enough to make people want to know more.
What are Good Event Planning Business Names?
Are there certain criteria that all good event planning business names should have? Not necessarily – and that’s part of the fun!
That said, some popular trends include:
- Keeping it short and sweet. Long names can be forgettable, so try to keep it punchy and concise.
- Opting for a name that reflects what you do. This way, potential clients will immediately understand the kind of event planning services you provide.
- Incorporating interesting words that are relevant to your industry. Whether it’s sophisticated, creative, or funny – make sure it stands out from competitors and resonates with your target demographic.
PRO TIP: Thinking of starting your own event planning business but haven’t yet taken the plunge? Here’s everything you need to know to launch your own business from scratch!
How Do I Choose an Event Planning Business Name?
Below, we will break down:
- The first 2 fundamental steps to choosing a name for your event planning business;
- 4 key rules to naming your business that you need to keep in mind;
- How to best test your chosen business name;
- Whether or not you should use an event name generator;
- And examples of event planning business names that you can use for your OWN business!
On that note, let’s begin by looking at the 2 steps you’ll start this process with…
Choosing a Name for Your Event Planning Business in 2 Easy Steps
Step 1: Develop your Brand
Before you choose a business name, you first need establish your brand and its values. (This article will break down how to brand your event planning business!) Your goal will be to pick a name that fits in with your brand image.
For instance, does your event planning business stand for classic elegance and timeless decor? If so, then it’ll be named differently than a business whose focus is on fun and eclectic events. Once you have a general description of your brand’s core values, you’ll be better equipped to move onto Step 2 – which is to make a short list of possible names.
Step 2: Make a Short List
When choosing a name for your event planning business, there are countless sources from which you can draw inspiration! Once you have an idea of the message you want to convey, start looking for words, phrases, or names that convey that message.
For example, consider looking into:
- Proper names;
- (Simple) word games;
- Words in other languages;
- Clichés or popular phrases;
- Names from books, mythology, or other works of fiction;
- Or simply use your imagination!
Importantly, don’t limit yourself here. Be as creative as you want and write down every contender for your business name. Even if you come up with a ridiculously cheesy name, write it down.
This helps eliminate it from your thought process, and writing it down can inspire further creativity. Chances are, you’ll probably find that it’ll take about 10-20 names before you start thinking outside the box and coming up with some real winners.
From there, once your first list is done, go through it and eliminate the names you don’t like as much as others. Then, order the ones you DO like from most favorite to least favorite. Continue to do this until you’re eventually left with the #1 winner!
PRO TIP: How much does it typically cost to start an event planning business? You should probably know the answer… That way, you can embark on this journey as prepared as possible!
4 Key Rules for Choosing Your Event Planning Business Name
Once you’ve ordered your list, you’ll want to run each possibility through the gauntlet to make sure it adheres to the following rules…
Rule #1 – Register Your Business Name Legally
Start by going through your list and checking for controversial or illegal words. Again, you want to first ensure the names reflect your values. If you somehow come up with a name that suggests illegal activities, it’s game over!
At the very least, make sure the business name isn’t already taken. After all, the last thing you want is to end up in a court battle over trademark infringement! It can save you a real hassle, time, and money to thoroughly check your business name in order to ensure it doesn’t step on any other business’ toes.
It’s a lot of work now, but trust us – you’ll be glad you did it!
(We’ll be honest… You’ll probably have to eliminate a lot of your contenders based solely on this step. It sucks, I know, but believe us when we say that it’s better to be safe than sorry!)
Rule #2 – Keep It Simple
Many business owners try to be ultra-clever with their business name. Unfortunately, this often backfires and leaves clients wondering what the business name means. Let’s put it this way: if you have to explain or apologize about your name to clients, you chose poorly.
While you want your business name to convey your core values, you also want something that people will actually be able to understand immediately.
Therefore, a business name needs to be short and snappy! Think about the top brand names out there today. Are any of them more than two words long? The answer is probably every one or two out of every hundred.
And yes, there’s a reason for that. Consumers have a very short attention span. They might remember a word, but they won’t bother trying to remember a phrase – especially if it’s a business name!
So, make sure the name works FOR you, not AGAINST you.
Rule #3 – Consider the Spelling
Do the names on your list contain unusual words – or words that are commonly misspelled? Think about how that will affect your customers if they try to find you online. This is especially tricky when you get into proper names or words from foreign languages. Even within the English language, there are variations between American and British English.
So, we recommend examining your business scope. For instance, will you just be planning local events? If so, use your local spelling variants. On the other hand, if you’re going to be doing international luxury event planning, for example, you may want to consider the countries you’re specializing in. American English may fare better for your international clients!
Lastly, try to choose a name that people will be able to confidently spell after hearing it only once.
PRO TIP: Want your event planning business to offer a specialized niche – but not sure what your options are? Any of these 11 niche ideas will be perfect!
Rule #4 – Make It Internet Friendly
By now, your list of potential business names is probably much shorter than when you just started out. The next thing you’ll want to do is make sure that the business name can be registered online. Ideally, your website will be “www.YourBusinessName.com”.
If You Can’t Get Your Exact Business Name:
Let’s assume you’ve done your research and know for a fact that “Jamboree Events” is NOT a trademarked term. As such, there are no legal restrictions to your using that name. However, you find out that www.JamboreeEvents.com is already taken…
Now, the domain name www.JamboreeEventsNewYork.com is available. Alternately, knowing that “.com” is taken, you find that “.info” or “.ca” or “.au” or some other extension is available as well. You can move forward and build your business website with these variants, but consider the side effects of doing so.
For instance, know you’ll always be competing with the existing website – www.JamboreeEvents.com – for visitors and traffic. Not to mention, you’ll have to put a LOT more time and energy into your online strategy to differentiate yourself from the competition with the same name.
This is because customers will typically look for a “.com” first. Meaning, if you don’t own it, some customers might inadvertently end up on someone else’s website – even if they’re specifically looking for your event planning business.
In a case such as this, we’d recommend that you pick another name altogether. Yes, we know it’s hard if you’ve already grown attached to a name. But don’t bank on the idea that having a similar name to another successful company is good for business.
Spoiler alert: It’s not! In the world of event planning, people want unique, personalized events. Why would they approach a company that doesn’t even have its own unique branding and business name? Instead, search for other top contenders on your name list that you CAN register an easily-recognizable website with!
Testing Your Business Name
Once you’ve chosen your business name, you’ll want to run it through the ringer!
First, make sure your business name won’t be listed with other less desirable brands or products. If someone searches you on Google, the LAST thing you want is to be listed in the middle of a bunch of plumbing supplies or in-between news stories covering, say, the latest in politics.
Case in point: a lot of innocent businesses that were named “ISIS” decided to rebrand for obvious reasons. Although you can’t predict the future, you can at least ensure you don’t walk into that type of situation due to poor research.
After that, test your business name with your family, friends, and peers. You can even post it on your social media and ask all of your online friends and followers for their feedback. Ask them what they think of the name:
- Does it interest them?
- Confuse them?
- Would they give the business a chance based on that name?
- Do they have any alternate suggestions?
An impartial and honest reviewer might uncover some issues that you had overlooked!
Should I Use an Event Name Generator to Help Name My Business?
Finding the perfect name for your event planning business certainly isn’t an easy task. But at the same time, it can be tons of fun coming up with a creative and clever name that works well with your niche. If you’ve tried following the steps and tips above and still need help brainstorming name ideas, you might find some usefulness in using an event name generator or two!
Here are a few we’d personally recommend, should you wish to go this route:
- Shopify’s Event Business Names Ideas Generator (2023)
- BizNameWiz’s 150 Catchy Event Company Names + Name Generator
- The Story Shack’s Event Name Generator | 1000s of random event names
Event name generators are simple websites that provide you with a list of suggested business names based on the inputs you enter. For example, let’s say your niche is wedding planning and you enter “romance” as an input. In response, the generator might suggest creative event name ideas such as “Loverly Weddings” or “Forever Love Events”.
One thing to keep in mind, though, is that not all event name generators are created equal. Oftentimes, these names have been used before and may not be the most unique or memorable. Therefore, before you settle on any one of their suggestions, do a quick online search to ensure that no one else is using them (as we discussed earlier).
Examples of Event Planning Business Name Ideas That You Can Totally Steal from This Article
Catchy Event Planning Business Names
- Party People Events
- Harmony Happenings
- Celebrations By Design
- Brightlight Special Events
- Occasions On The Fly
- Unexpectedly Yours Events
- Inviting Memories Event Planning
Virtual Event Planning Business Names
- Sky High Socials
- Global Celebrations Co.
- Gatherings from Afar
- Virtual Dream Events
- Online Modern Memories
- Dynamic Digital Events
- Global Social Synergy
Party Planning Business Names
- All Things Possible Parties
- The Special Event Makers
- Vintage Events & More
- Luxury Gatherings Co.
- Celebration Central Inc.
- Creative Occasion Designers
- We’re Here to Party! LLC.
Wedding Planning Business Names
- Dream Big Weddings
- Elegance & Ease Events
- Lights, Camera, Love! Weddings
- Lovely Occasions
- Planning Ever After
- First Class Nuptials LLC.
- Oh, So Perfect Weddings
Luxury Event Company Names
- Elite Events
- Elite Celebrations Co.
- Exquisite Occasions, LLC.
- The Very Best Events
- Majestic Moments Galore
- Luxe Parties & More
- Uniquely Grand Events & Celebrations Inc.
Destination Wedding/Event Planning Business Names
- Paradise Planning Co.
- Destination Events by Design
- Vacation Happenings, LLC.
- Dreams Come True Vacations
- Tropical Event Planners
- Uniquely Your Events & Getaways
Corporate Event Planning Business Names
- Business Events, Inc.
- Corporate Celebrations Galore
- Achievers Events & Entertainment
- The Corporate Touch, LLC.
- Master of Ceremonies Event Planning Services
- Team Building Togetherness, LLC.
Festivals and Live Event Planning Business Names
- Live Music Lovers, LLC.
- Festival Fun Co.
- The Concert Curators
- Gig Getters Events Management
- Live Life Loud! Events LLC.
- Vibrant Venues & Festivals Inc.
Fundraising Planning Business Names
- Givers Unlimited
- Charity Kickoffs
- Raise the Bar Events
- Donor Delight Events
- Inspiring Donations, LLC.
- Charitable Causes Co.
Royal Names for Event Planning Businesses
- Royalty Events
- Luxury Event Planners
- Celestial Celebrations Inc.
- Posh Parties & More
- Dynamic Dynasty Events
- Regal Inspired Events, LLC.
Fancy Names for Event Planner Businesses
- Fantastic Festivities
- Enchanting Events
- The Occasion Experts
- Affairs to Remember, Inc.
- Dream Makers Events & Design, LLC.
- Extraordinary Experiences
Final Thoughts on Choosing a Name for Your Event Planning Business
Coming up with the perfect name for your event planning business can feel a little difficult at first. But it doesn’t have to be!
With a little bit of inspiration, creativity, and possibly an event name generator or two, you can come up with something truly unique that helps set you apart from the competition. Remember to do a quick online search of any name you come up with, though, just to make sure it’s not already being used.
Good luck, event planners, and thanks for reading!